Job Overview
We are seeking a Digital Marketing Leader to spearhead the development of new online sales channels via social media, online industry news publications, Google Adwords, SEO, and online subscription messaging platforms.
The successful candidate will increase brand awareness online with the aim of driving traffic to our online shop and catalogues and nationwide subscription offering.
Key Responsibilities:
* - Manage Groundstate website along with third party web designers.
* - Plan digital marketing campaigns, including web, SEO/SEM, email, social media, content and display advertising.
* - Oversee all digital channels (including updates, design, and user experience).
* - Strategize and oversee social media presence across all channels.
* - Develop a website traffic plan and create goals and KPIs to meet.
* - Utilize strong analytical ability to evaluate end-to-end customer experience.
* - Create, maintain, and implement digital marketing and editorial calendars.
* - Deliver effective, cohesive, and engaging brand messaging.
* - Manage metrics such as Google Analytics and Webmaster Tool.
About Us: We offer a dynamic work environment and opportunities for professional growth and development. Our goal is to provide a comprehensive solution that meets the needs of our customers.
What We Offer:
* - Competitive salary and benefits package.
* - Opportunity to work with a talented team of professionals.
* - Collaborative work environment.
* - Professional growth and development opportunities.