Job Overview
The Digital Events Manager role is a critical position within our organization, responsible for managing the digital events and live events functions on a day-to-day basis. The successful candidate will report to the Head of Digital Growth and work closely with the sales teams locally.
The role requires strong organizational skills, attention to detail, and excellent communication skills. The manager will be responsible for reviewing processes/infrastructure, identifying areas for improvement, and implementing changes to enhance business outcomes.
The ideal candidate will have experience in managing successful events through digital platforms, leading and coaching small teams, and working effectively with others. They must also possess a clear understanding of the digital customer journey lifecycle and how to nurture and convert net new leads through digital marketing channels.
Key Responsibilities
* To ensure effective planning, management, and follow-up activity emanating from all digital events and in-person events to maximize new business opportunities for the company.
* To be intimately familiar with the digital events landscape (webinars) including product, market conditions, and content.
* To keep up-to-date with industry knowledge and external event offerings, maintaining and developing good working relationships with external co-hosts.
* To execute conferences and manage all aspects of events including sourcing speakers, outlining content, managing resources, and organizing logistical elements.
* To work with internal comms, PR, and Marketing to promote the events and ensure the correct target audience is reached.
* To manage data sets to coordinate invitations and workflow of the team by assigning tasks, projects, and activities.
* To write and proof-read any marketing content and literature related to Events.
* To produce quality event collateral with internal and external teams.
* To take full ownership of each event and ensure that the right delegate is being invited to attend.
* To provide reports to and support at management meetings when required.
Requirements
* Experience of managing successful events through digital platforms.
* Able to motivate, lead and coach a small team of people.
* Able to work effectively with other people.
* Understand every stage of the digital customer journey lifecycle and how to nurture and convert net new leads through digital marketing channels.
* Experience in working in a fast-paced, dynamic organization.
* Working with CRM systems.
* Growing, enriching, and segmenting data pools for effective email automation campaigns.