Embark on a rewarding career opportunity as a Digital Marketing Strategist in the vibrant mid-west region. This exciting role encompasses managing social media presence, analyzing visitor data, and developing marketing strategies to drive business growth.
Key Responsibilities:
* Create and execute comprehensive digital marketing plans aligned with overall business objectives
* Leverage Google Ads Grant for paid advertising opportunities to enhance brand visibility
* Design engaging content for all social media platforms considering key events throughout the year
* Prioritize and implement paid social media advertising campaigns within allocated budgets
* Oversee the execution of digital marketing campaigns to ensure maximum ROI
* Develop and execute email marketing campaigns in sync with event calendars
* Analyze and segment customer email lists for targeted email marketing initiatives
* Implement automated campaigns to engage lapsed customers, abandoned carts, and new potential customers
* Collaborate with web development teams to implement required changes and improvements
* Regularly review the company website for possible enhancements
Required Skills and Qualifications:
* Excellent verbal, written, and digital communication skills
* Strong visual communication skills with an eye for detail
* A passion for arts and demonstrated commitment to working in the field
* Strong work ethic; good knowledge of people management practices
* Strong organizational and management skills
* Ability to troubleshoot, prioritize, and work under pressure
* Self-motivation and effective time management
* Extensive knowledge of popular social media platforms
* Experience creating campaigns and managing social media and digital advertising
* General web proficiency, knowledge of Google Analytics and WordPress
* Creative copy writing and content creation ability
* Excellent communication and interpersonal skills
* Attention to detail including proof reading and editing skills
* Customer service skills
* Ability to work independently and as part of a team
* Interest in and understanding of the entertainment industry
* Knowledge of MS Office packages
* IT skills in website development and content creation
* Ability to collect and analyze data and produce reports
* Proficiency in Mailchimp and Canva
* Experience creating TikTok content