The role requires an energetic person who is passionate about online education.
The ideal candidate will be experienced Marketeer capable of multitasking without losing focus and can problem solve and work both independently and as part of a team.
The Marketing Manager will report to the directors and will manage the Marketing and promotion of ICEP Europe's postgraduate and CPD programmes both in Ireland and Internationally.
The successful candidate will work closely with other colleagues and be the point of contact with partner organisations and other stakeholders.
She / he must be capable of making decisions and identifying and implementing solutions to problems.
Experience working in the education sector an advantage.
Interest in psychology also an advantage.
Experience of inhouse management of Google AdWords and Facebook campaigns an advantage.
Key Areas of Responsibility: Develop Marketing Strategy for recruitment of postgraduate programmes and continuing professional development short courses Budget management for all postgraduate programmes Leads nurturing through regular email campaigns and effective management of leads database Strong knowledge and understanding of our programmes and able to answer current and prospective student queries about admissions and academic areas Content plan to include SEO, social media, blogs and liaising with internal and external stakeholders for content creation and approval Aware of the challenge of AI in digital marketing and ideas of how to manage Weekly, monthly and quarterly reporting on all key metrics.
Make recommendations on and continually optimising marketing activity and determining appropriate strategies for each programme Design, deliver and run regular webinars to promote programmes Key Competencies: 5 years' experience in Marketing, with an emphasis on digital marketing Experience working with agencies to develop campaigns and content A critical eye and excellent attention to detail Excellent communication skills A self-motivated and focused individual with a proven track record of working to deadlines Well-developed analytical, strategic, and creative thinking skills Excellent organisational and administrative skills Preferred: Candidates with a strong digital marketing background Experience working in collaboration with partners Experience with paid PPC and social campaigns Skills: Social Media Management Multi-channel Marketing Website content Digital Marketing Stakeholder Engagement Skills: Strategic marketing Marketing Communications Social media strategy Marketing Budget Management Global Marketing Channel Marketing Benefits: Work From Home Work form home Health insurance Company Pension