About the role
Reporting to the Regional Sales Manager the Business Relationship Partner is responsible for the efficient and effective management and maintenance of their territory to maximise the sale of National Lottery products, both Scratch Cards and Draw Based Games.
The role will focus on sales support; compliance & relationship managed under the guidance of the RSM.
New business development will sit with the RSM and National Accounts team with agreed opportunity implemented through the BRP function.
The role is on the road full-time, with travel required five days per week.
What you will do
Drive Sales & Engagement
– Build strong partnerships with retail agents, optimise in-store engagement, and implement tailored promotional strategies to maximise sales and meet KPIs.
Ensure Compliance
– Manage retailer compliance, deliver annual certification and training, oversee mystery shopper campaigns, and enforce compliance policies and sanctions.
Support Retail Agents
– Provide professional service and guidance on sales performance, stock management, responsible gaming, and operational excellence.
Execute Sales Activities
– Conduct structured sales calls, secure prime POS positions, manage merchandising and stock levels, and champion digital engagement tools.
Lead Training & Development
– Train retailers on compliance, responsible play, and best practices to ensure adherence to regulatory standards.
Reporting & Administration
– Maintain accurate call records, complete store audits, manage ticket orders/returns, and resolve account queries.
Promote Products & Campaigns
– Implement promotional activities, advise on new games and trends, and ensure prominent display of National Lottery products.
Collaborate Across Teams
– Work closely with Sales Management, Finance, and Business Assurance on credit control, compliance investigations, and retailer issues.
Represent the Brand
– Attend marketing events, agent conferences, and PR activities to support brand visibility and retailer engagement.
Qualifications
Ideally, a degree or diploma in a Sales, Customer Relationship or related field.
Relevant Experience
1 – 3 years' experience within a retail sales environment.
Key Competencies
Communication: Strong communication ability, both internal and external.
Time Keeping: Good time record and reliable.
Relationships: Ability to build and maintain strong relationships with customers and internal office relationships.
Team Player: Ability to work as a team member.
Results Driven: Motivated by trade results (KPIs) and challenge when presented with customer query or push back.
Organised: Organised with a daily routine and well prepared in trade, having all relevant tools and information at hand.
Market Trends: Awareness of market surroundings and planning ahead for new opportunities.
Benefits
Work-life balance
Hybrid working model for applicable roles, full range of leave entitlements, career breaks and secondments.
Physical Wellbeing
Discounted gym membership, eyesite tests, flu vaccinations, paid sick benefit, wellbeing initiatives.
Financial Wellbeing
Competitive salary, defined contribution pension, income protection, 1:1 financial advice.
Learning & Development
Culture of continuous development on a personal and professional basis with access to 24/7 resources such as In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute.
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