Job Description Summary
Duties and Responsibilities:
Strategy & Leadership
* Support and drive the development of the Pharma marketing strategy and annual plan aligned to revenue targets.
* Direct and collaborate with a high-performing team (content, digital, events, product marketing/ABM).
* Build the budget, forecast performance, and report on ROI to executive stakeholders.
* Partner with commercial leadership to define and implement marketing strategies that align with business objectives.
* Represent marketing at relevant meetings and contribute to broader business planning.
Content Strategy
* Work with the team to develop and execute a comprehensive content marketing strategy which includes existing social channels
* Create, curate, and manage high-quality content including thought leadership, customer stories, clinical case studies, and product insights.
* Ensure content aligns with brand positioning and supports sales and engagement goals.
Digital Marketing, Demand Generation & Campaign Management
* Focus on digital-first, data-driven strategies that align with the buyer journey and sales funnel.
* Design and deliver integrated marketing campaigns that generate qualified leads and support revenue growth.
* Own website performance, SEO/SEM, marketing automation and CRM journeys.
* Analyse campaign performance and optimize based on insights.
* Design and run integrated, multi-channel campaigns (paid/organic, email, webinars, events) that create pipeline across segments (providers, payers, distributors, OEMs).
Event Strategy & Execution
* Plan and deliver impactful live and virtual events, including tradeshows, webinars, workshops, and customer briefings.
* Develop partner and channel marketing with distributors and technology alliances
* Coordinate logistics, speaker management, and post-event lead nurturing.
Budget Management
* Develop and manage the marketing budget, ensuring resources are allocated effectively to meet strategic objectives.
* Track and report on marketing spend and ROI across channels.
Team Leadership
* Lead and develop a high-performing marketing team.
* Provide coaching, mentorship, and professional development to team members.
* Foster a collaborative and accountable team culture.
Cross-Functional Collaboration
* Work closely with sales, product, and commercial teams to ensure alignment and support for growth targets.
* Act as a key connector across functions to maximize marketing impact.
Agency & Vendor Management
* Manage and coordinate external agencies supporting digital advertising, PR, content production, and event execution.
* Ensure projects are delivered on time, within budget, and aligned with strategy.
Compliance
* Ensure all materials meet regulatory and privacy standards
* Run appropriate medical/legal/regulatory (MLR) review processes.