Skillnet Ireland is a business support agency of the Government of Ireland. Our mandate is to advance the competitiveness of Irish businesses through enterprise-led talent development. Skillnet Ireland partners with more than 57 enterprise bodies, providing talent development, upskilling and innovative business supports to 24,000 businesses and 90,136 workers throughout the country every year. The agency has been recognised as an international best-practice model by the European Commission, the OECD and the ILO, among others.
Our mission is that we are "Helping businesses in Ireland to be the best they can be, through innovative and enterprise-driven people development". We partner directly with companies and industry groups to ensure we understand their needs and talent priorities. We also help companies to understand and embrace innovation, to build business competitiveness through skills.
Skillnet Ireland is funded from the National Training Fund through the Department of Further and Higher Education, Research, Innovation and Science.
Role Overview
Skillnet Ireland is inviting applications for the position of Brand Marketing Advisor to work as a key member of its Marketing Communications team. This is a specified purpose contract, for minimum 6 months. This role requires a dynamic, proactive people person and communicator who is adept at engaging with business organisations and conveying brand, marketing, design and compliance concepts. We are looking for an individual that has strong commercial and political awareness with a passion for brand development and marketing to showcase the impact and effectiveness of the Skillnet Business Networks.
The successful candidate will report to the Head of Marketing Communications and will be a proactive team player with creative flair who has a strong understanding of the "customer journey" and reputational excellence. This role is suitable to a person that can project manage the design and delivery of a series of brand management and marketing supports for the 57 industry partners across many sectors and regions. A key focus of this role will be on improving how the 70 Skillnet Business Networks and five National initiatives promote the Skillnet Ireland brand to strengthen the user-experience for an stakeholder engaging with Skillnet Ireland.
The successful candidate will also play an important part in promoting and showcasing Skillnet Ireland Network's contribution to national enterprise priorities, including digital acceleration, climate readiness, innovation and the development of talent for sustainable business, as outlined, in the Skillnet Ireland strategy, Transforming Business Through Talent.
Key Responsibilities
* Work with the Head of Marketing Communications and Marketing Manager to develop brand Guidelines, brand templates and other supports for Skillnet Business Networks and National Initiatives that align with the Skillnet Ireland corporate brand architecture.
* Implement and develop a comprehensive and user-friendly toolkit for Skillnet Business Networks to manage their respective marketing campaigns (inc. best practice guides, training materials etc).
* Project manage the roll-out of brand guidelines to the 70 Skillnet Business Networks.
* Develop processes to manage brand compliance of Networks, working with colleagues to flag and contribute to the resolution of issues that impact upon Skillnet Ireland's brand or reputation.
* Promote the use of digital channels within Skillnet Buisness Networks that lead to an enhanced customer experience.
* Engage with the Business Networks Team to design supports for Network Management teams to effectively postion upskilling offering to drive increase engagement with their target business audiences.
* Develop campaigns to showcase Skillnet Business Networks achievements, optimise campaign synergies, and leverage opportunities.
* Contribute to the delivery of the company's Strategic Marketing Plan for the Skillnet Ireland brand across all channels throughout Ireland and the EU.
* Participate in a range of other communications and marketing projects including brand development and market positioning of our initiatives, corporate events, and production of markeing collateral.
Essential Qualifications and Experience
* 5 years of experience in a brand marketing role.
* Experience in multiple discipline areas including marketing, brand design, brand management, digital marketing, and event management.
* Experience in delivering successful marketing programmes that are focussed on delivering commercial outcomes.
* Excellent communication and presentation skills with experience of working with internal and external stakeholders.
* Strong project management, reporting and analytical skills.
* Team player with a track record of working in a highly collaborative environment with a diverse group of stakeholders.
* Self-directed and resilient, taking personal responsibility for the delivery of objectives and overcoming challenges.
* A third-level degree or relevant post-graduate qualification in marketing, communications, journalism, public relations, or relevant business-related discipline is essential.
Application Details
Please forward your Curriculum Vitae with a covering letter outlining why you should be considered for this position and what strengths you would bring to the role. Applications should be emailed to
The closing date for receipt of completed applications is by October 31st at 5pm.
This is a fixed term temporary position, subject to a probationary period, with the place of work based in Sandyford, Dublin 18.
Skillnet Ireland is currently operating a hybrid working model for individuals and roles that meet the business needs and the criteria of suitability.
Further information on Skillnet Ireland is available
Skillnet Ireland is an Equal Opportunities Employer.