Are you ready for a fast-paced and creative opportunity with some of Ireland's most loved brands?
Boyne Valley Group, a leader in the FMCG sector for over 60 years, is seeking an experienced Brand Manager who shares our passion for growing brands through innovative marketing strategies.
About the Role
Embrace a start-up mentality in our ambitious fast-paced marketing team!
As Brand Manager, you'll drive exciting strategies and campaigns for our diverse portfolio.
This role offers plenty of autonomy; creating impactful marketing initiatives that resonate across various channels.
If you're a creative thinker with a strategic mindset and a proven track record in social, digital, and integrated marketing campaigns, we want to hear from you.
Join us in shaping the future of iconic Irish brands.
Apply now!
Brand Strategy & Planning
Work with the Marketing Manager/Director to create strategies for boosting market share across one or more of our food and household brands.
Develop and roll out innovative brand plans that hit our KPIs.
Create standout campaigns that reflect our status as market leaders.
Manage the brand budget for all relevant marketing activities.
Brand Activation
Collaborate on the best mix of consumer communication for each brand, both ATL and BTL.
Lead the creation of digital and social assets, with support from our design team.
Drive packaging development projects and intellectual property matters.
Ensure brand communications follow guidelines across all channels.
Work closely with Commercial and Category teams to execute trade plans for key retailers.
Motivate internal and external agencies to deliver great results.
Digital, Social, & Influencer Marketing
Build engaging social media calendars, producing high-quality content with our media and design team.
Elevate partnerships with brand ambassadors to create unique, engaging, on brand content.
Lead role in influencer marketing & ambassador programmes to support brand plans.
Collaborate with key stakeholders and cross-functional teams from concept to launch.
Full funnel best in class NPD brand comms roll out execution to support awareness & trial.
Demonstrate strong leadership skills by delivering results whilst maintaining high standards of quality and creativity.
Experience & Qualifications
Bachelor's degree in Marketing, Business, or similar.
3-4 years of relevant brand marketing experience.
FMCG experience across food & household brands is a plus.
Proven success in brand activations, with a strong interest in digital strategies.
Strong copywriting skills and the ability to turn business needs into engaging content.
A team player with excellent organizational and multitasking abilities in a fast-paced environment.
Strong communication, time management, and presentation skills.
Self-motivated and results-oriented, able to work independently.
Experience managing agencies for effective collaboration.
Willingness to travel occasionally.
Primarily office-based with some flexibility to work from home.
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