Location: National Headquarters and Training Centre, Model Farm Road, Cork
Contract Term: Full-time
Purpose of Role
This fast-paced role is a critical element of the communications and fundraising strategy for the charity.
You will be responsible for planning, implementing, analysing, and reporting on the digital marketing engagement strategy to engage varying stakeholders.
You must have a commercial focus with a demonstrable track record in digital and ecommerce working to targets, generating positive outcomes and income.
You will have the ability to create engaging content including photos, images, videos.
Key Responsibilities
Own, develop, implement, and monitor an effective digital and ecommerce marketing strategy and, as appropriate, liaise with agencies, Head of Communications and Head of Fundraising on the process.
Consistently bring knowledge of and insight into new technologies and approaches with a view to the continuous improvement of the organisation's digital and ecommerce marketing strategy.
Support the Fundraising and wider team through the development of digital strategies for specific events, campaigns, or activities with a focus on key objectives e.g. income generation, awareness.
Website
Create and maintain consistent, quality content whilst aligned with SEO goals whilst also striving to continuously evolve and enhance the website.
Deliver engaging messages and effective communications as well as create or obtain the necessary artwork, video, and photos to accompany content.
Ensure GDPR compliance in relation to varying forms.
Manage access levels to varying stakeholders.
E-commerce & Digital Income streams
Ownership of performance, management, success and operation of website income streams including online shop, online donations, raffle income, merchandise, and social media/digital marketing income streams.
Monitor performance to ensure continuous improvement.
Social media
Plan, produce/design, write and schedule social media content across multiple platforms, in order to grow the organisation's social media presence.
Plan, schedule, monitor all social and digital advertising activity.
Monitor all posts, comments and messages, responding as appropriate in consultation with the Head of Communications.
Provide training and support to volunteer fundraising Branches in order to grow the network’s digital capabilities.
Analytics
Monitor and report on the performance of all platforms and activities against KPIs.
Proactively develop approaches to improve performance and continuously evolve outputs.
Design
Production and creation of campaign and event marketing materials such as factsheets, posters, photos, video, website promotional graphics and specific brand assets as agreed.
Any other duties as outlined by your manager from time-to-time.
In addition to these key accountabilities, you may also have ownership for one or more key processes. If you are required to take ownership of a key process, this will be communicated to you via your manager and/or the performance management framework. You may be required to be on call, outside of normal business hours.
Person Specification
Proven track record in a digital marketing role developing, monitoring and reporting on strategy and income generation, ideally in the charity/not-for-profit sector.
Demonstrable e-commerce experience.
Knowledge of the charity/not-for-profit sector, the varying audiences and fundraising landscape.
Experience with CMS, content optimisation/SEO and Google Analytics.
Experience of the Adobe Creative Suite, Canva.
Experience in the effective implementation, management and monitoring of social and digital ads across platforms.
Excellent written and verbal communication skills, effective at story-telling and copywriting for a range of audiences.
Ability to create, produce and edit video content.
Experience using marketing automation platforms e.g. NewsWeaver, MailChimp.
Strong organisational skills.
Ability to manage time effectively and independently prioritise work.
Qualifications/Training
Minimum 3 years experience in a digital marketing role.
Third-level degree or sufficient evidence of qualifications relevant to the role.
Proven track record of continuous professional and personal learning and development.
Knowledge of Lean processes desirable.
Knowledge of accessibility in communications would be desirable.
Special Conditions
Full clean driving licence essential.
Must be eligible to work in Ireland and EU.
Cover letter highlighting your specific areas of interest and skill sets.
Irish Guide Dogs for the Blind is an equal opportunity employer.
#J-18808-Ljbffr