Digital Marketing Manager
Location:
Nova UCD Dublin
Employment Type:
Full Time
Job Title:
Digital Marketing
About Better Futures Limited:
Better Futures is transforming engineering productivity with EVA, the first AI Assistant SaaS platform built specifically for engineers. Engineers spend up to 50% of their time on documentation, verification, and knowledge retrieval—EVA automates these tasks, freeing engineers to focus on high-value work and boosting productivity by up to 3X. Headquartered in Dublin's innovation hub, Nova UCD, Better Futures was founded by Anthony Mc Loughlin, a recognized Engineering AI pioneer. With a first-mover advantage in a new €20B+ global market, the company is already making an impact with leading global manufacturers like ABB & Sensata Technologies as customers.
The position:
We're seeking a Digital Marketing Manager to take full ownership of our marketing function and help us scale globally. You will be responsible for building and executing a marketing strategy that elevates Better Futures' brand, grows awareness, and generates high-quality leads. Working closely with the CEO and VP Sales, you will shape our story and ensure EVA becomes synonymous with AI adoption in engineering.
Who we are looking for:
This role is ideal for someone who thrives in a startup environment and wants to take ownership of building a brand from the ground up. You are equal parts strategic thinker and hands-on doer, comfortable creating content, running campaigns, and analyzing performance, while also shaping the long-term marketing direction.
Key Responsibilities
* Strategy & Execution: Develop and implement a comprehensive digital marketing strategy aligned with company growth objectives.
* Content Leadership: Create thought leadership campaigns, articles, case studies, and product launch content tailored to engineering executives and decision-makers.
* Social Media Growth: Manage and grow Better Futures' presence on LinkedIn and other channels, driving both engagement and brand authority.
* SEO & Web Performance: Own website and blog SEO, ensuring strong organic visibility and continuous traffic growth.
* Campaign Management: Plan, run, and optimize multi-channel campaigns (social, email, paid ads if relevant) to generate leads and nurture prospects.
* Analytics & Reporting: Track, analyze, and report on key marketing metrics (engagement, pipeline contribution, lead quality, ROI).
* Event & Launch Support: Drive marketing around product launches, webinars, and industry events.
* Brand Building: Ensure brand consistency and positioning across all channels and materials.
Requirements
* 3 to 5 years of experience in digital marketing, preferably in B2B SaaS, AI, or engineering/manufacturing tech sectors
* Strong track record in content creation and social media growth, especially LinkedIn
* Proven ability to develop marketing strategies that generate measurable impact
* Solid understanding of SEO, analytics (Google Analytics, HubSpot or similar), and campaign optimization.
* Excellent written and communication skills, with the ability to tailor messaging to technical and executive audiences
* Comfortable working in a startup environment: proactive, adaptable and hands-on
Additional Skills (a Plus)
* Experience marketing AI-driven SaaS products
* Knowledge of engineering/manufacturing sectors
* Fluency in German or another European language
What We Offer:
* The chance to lead digital marketing at the forefront of AI for engineering
* A strategic role with autonomy, impact, and direct reporting to the CEO
* Mentorship from senior leadership with decades of experience in digitalization and AI enterprise software adoption
* Competitive salary and benefits package, with equity options
* A vibrant startup culture based in NovaUCD, with global exposure and career growth opportunities
* Career growth opportunities as the company scales
If you are excited, please send your CV and a cover letter explaining why you are the ideal candidate for this role to