SEO Manager Local & Technical Focus Location: Dublin (Hybrid) Contract: Full-time, Permanent A dynamic and growing organisation in the fuel & retail sector is seeking a SEO Manager. This is a fantastic opportunity for a strategic and technically skilled SEO professional to take ownership of local and group-level SEO initiatives and play a pivotal role in enhancing digital visibility across multiple brands and sites. Key Responsibilities Local SEO Strategy & Execution: Develop and implement a robust local SEO strategy across all brand site listings. Manage and optimise listings across maps, search engines, voice assistants, directories, and more. Ensure consistency of business information across all platforms. Conduct in-depth local keyword research aligned with business goals. Leverage platforms such as Yext or similar for scalable local SEO management. Group Website & Technical SEO: Lead technical SEO efforts across group websites, including audits, crawlability, URL structures, metadata, etc. Collaborate cross-functionally with marketing, customer care, operations, and brand teams. Support backlink building and content strategy to drive organic growth. Keep websites optimised for core web vitals and search engine best practices. SEO Strategy Development & Oversight: Stay current with emerging SEO trends, tools, and algorithms. Manage external SEO agencies and ensure deliverables align with internal goals. Analyse SEO campaign effectiveness and identify new growth opportunities. Reporting & Insights: Use tools such as Google Analytics, Search Console, SEMrush, Moz, etc. to track, report, and optimise performance. Monitor competitor activity and keyword positioning. Provide regular updates and strategic recommendations to senior stakeholders. Evaluate the impact of SEO strategies on both online traffic and in-store footfall. Ideal Candidate Profile Essential Technical Skills & Experience: 4+ years in a digital or SEO-focused role. Strong understanding of local SEO principles and best practices. Proficiency in SEO tools like SEMrush, Moz, Screaming Frog, Yext, etc. Hands-on experience with Google Analytics, Search Console, Google My Business, and Apple Business Connect. Technical knowledge of HTML, CSS, and general website architecture. Experience managing SEO in competitive sectors such as ecommerce, hospitality, or retail. Familiarity with SEO for voice-activated platforms (e.g., Alexa, Siri). Desirable Attributes: Detail-oriented with strong organisational and planning abilities. Analytical mindset with strong problem-solving skills. Ability to adapt in a fast-paced, evolving environment. Comfortable working independently and as part of a collaborative team. Willingness to travel on occasion if required. Get in Touch For further information please contact #CplOS25 Skills: Technical Reporting Local SEO Keyword Research HTML CSS