Customer Insight Professional
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We are seeking a skilled Customer Insight Professional to join our team. This is an exciting opportunity to work with cross-functional teams and drive change through strong stakeholder management and influencing outcomes.
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The ideal candidate will have a strong track record in customer strategy development, a deep understanding of customer segmentation methodologies, and the ability to synthesise complex data and insight into clear, actionable strategies.
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Key Responsibilities:
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* Identify and synthesise external market intelligence, competitor strategies, consumer behaviour shifts, and emerging trends to inform future strategy.
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* Develop compelling strategic narratives and presentations for senior stakeholders, enabling alignment and engagement around customer priorities.
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* Maintain and regularly update customer segmentation frameworks to reflect evolving behaviours, needs, and market dynamics.
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* Work closely with data and analytics teams to deepen understanding of customer behaviours, needs, and lifetime value across segments.
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* Translate segmentation insights into practical recommendations for propositions, customer journeys, and channel strategies.
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Requirements:
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* Strong experience (5+ years) in customer strategy, segmentation, insight, or strategic marketing.
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* Deep understanding of customer segmentation methodologies and how they can be applied to drive value.
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* Strategic mindset with a strong ability to synthesise complex data and insight into clear, actionable strategies.
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* Excellent communication and storytelling skills – able to influence stakeholders and drive action through insight.
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* Passionate about customer behaviour, trends, and innovation, with a track record of horizon scanning and applying external perspectives.
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Benefits:
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* Market leading pension scheme.
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* Healthcare scheme.
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* Variable pay.
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* Employee assistance programme.
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* Family leave options.
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* Two volunteer days per year.
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AIB is an equal opportunities employer.
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We pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity.
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We are committed to providing reasonable accommodations for applicants and employees.
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