Digital Marketing Executive - Birr Castle Demesne
Overview
The Birr Scientific & Heritage Foundation is recruiting for an experienced Marketing Executive to join their small but growing team at the Birr Castle Demesne. Reporting to the Visitor Experience & Operations Manager, the goal is to achieve the marketing and sales objectives set by the Birr Scientific & Heritage Foundation board, focusing on increasing market presence and visitor numbers to maintain its position as a unique tourist attraction in Co Offaly and the Hidden Heartlands.
Location – Onsite Birr Castle Demesne, Birr, Co Offaly. (Some hybrid may be accommodated)
Contract Type – Permanent Part Time – 24 hours per week
Job Description
* Create and develop the digital marketing strategy for Birr Castle Demesne, including planning and implementing marketing campaigns across multiple channels.
* Manage all social media advertising and social content calendar, generating and scheduling interesting, relevant, and on-brand content.
* Ensure delivery of photo and video assets and maintain an up-to-date content bank.
* Provide detailed reporting and presentations using various analytical tools to track campaign performance and effectiveness, including recommendations for improvement.
* Design and optimize email marketing campaigns to members and segmented audiences as agreed.
* Manage and oversee relevant and targeted Search Engine Marketing & Search Engine Optimisation campaigns, including keyword research and implementation.
* Inform senior management of the online reputation of Birr Castle Demesne via review websites and agree on management strategies.
* Daily management of all aspects of the CRM system, including contact management, audience list segmentation, email marketing, automations, and reporting.
* Create engaging and relevant copy for multiple digital channels, campaigns, and promotions.
* Manage website updates on WordPress to ensure all information is current and proofread.
* Provide PR digital support, including familiarity trips and facilitating special groups.
* Collaborate with tourism and educational partners to create engaging content.
* Assist with event planning, coordination, and implementation, supporting/delivering ad-hoc projects as required.
* Attend Failte Ireland digital marketing workshops on behalf of Birr Castle Demesne and collaborate with tourism partners on marketing/digital developments.
* Work with the internal team on digital plans that promote and highlight seasonal activities driving sales across departments (e.g., café, retail, calendar events).
Requirements
* Third level qualification in Digital Marketing.
* Minimum of 2-3 years experience in a similar role.
* Excellent knowledge and experience of all social media platforms and best practices.
* Strong experience in data analytics and content creation tools, including Adobe Creative Suite and Canva.
* Knowledge and practical experience in managing SEO/SEM.
* Experience in marketing databases, email marketing, and Google Analytics.
* Proficient knowledge of Microsoft Office (Excel, PowerPoint, Outlook).
* Full driving licence is required.
Preferable Experience
* Previous experience in photography and videography, including shooting and editing video content for social media platforms like Instagram, Facebook, TikTok, and YouTube.
* Previous experience working in a tourism or related organization is preferred but not essential.
* Track and evaluate content performance using tools such as Google Analytics and LinkedIn Ads, including SEO and keyword generation.
For more information, please contact jason.mcdaid@cpl.ie
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