Working closely with the Marketing Director and the wider team, you will own and execute the full PR and media relations strategy driving footfall, protecting brand equity and elevating the companies position with consumers, press and trade audiences alike.
You are a polished, commercially minded PR professional with a genuine passion for luxury, culture and storytelling.
You thrive in fast-paced, international environments and bring both strategic vision and hands-on execution to everything you do.
This is a genuinely 360° PR role with real creative latitude and commercial impact.
What You'll Do Develop and implement a comprehensive PR strategy aligned with the destination's annual and long-term business objectives Define and coordinate national, regional and international PR activity with a sharp focus on driving footfall and consumer spend Analyse market trends, consumer behaviour and campaign performance to continuously refine PR positioning Champion consistent internal communication of the destination's PR 'voice' across all teams Build and nurture Tier 1 journalist and editor relationships across print, digital and broadcast media Manage external PR consultants and agencies across all PR workstreams including events and press activities Oversee the full PR calendar briefings, press trips, VIP visits and brand partner activations Lead the creation and production of all press tools, media materials and brand communications assets Organise and host international media trips and exclusive press or VIP events from concept to delivery Maintain and grow a comprehensive journalist, blogger and influencer database for targeted outreach Coordinate trade and travel press activity in support of tourism and commercial objectives About You Degree in Marketing, Marketing Communications or a related discipline Proven track record in an international PR role, ideally within luxury retail, fashion or a premium lifestyle brand Experience managing PR agencies and external consultants Strong project management skills with the ability to juggle multiple priorities under pressure Deep understanding of digital media, online trends and the evolving media landscape