B2B Marketing Manager- 14 Month Maternity leave contract - Immediate start
B2B Marketing Manager- 14 Month Maternity leave contract - Immediate start
Manager at Cpl - Marketing and Digital Specialists
B2B Marketing Manager EMEA- 14 Month Maternity leave contract - Immediate start
Cpl Marketing are working with a global Software Development company who are seeking a dynamic B2B Marketing Manager on a 14 Month Maternity leave contract This person will be responsible for driving influence, executive engagement, long-term customer relationships, brand awareness, and adoption of the portfolio. You will collaborate with the account sales team and their customers to help position the company as a strategic partner, drive alignment, visibility, engagement, and our customers' business forward.
Day to day:
* Collaborate with sales on marketing strategy and customer programs
* Identify marketing opportunities to intentionally support and drive the business
* Plan out account-based marketing plans, (including digital campaigns and in-person roundtable events), with clear growth, pipeline and revenue objectives
* Nurture contacts within the prioritised accounts and engage that audience with innovative, unexpected and intentional marketing to drive account opportunities
* Implement programs including planning, logistics, budget, list management, follow up and reporting
* Measure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspective
* Work with a broader organisation of account-based marketers to share ideas and align on campaigns which apply to enterprise accounts
* Work with an agency to develop relevant content to support the ABM strategy, including customer stories & blog articles, event speaker opportunities, eBooks and research whitepapers
Requirements:
* Bachelor's degree in marketing or related field with 5+ years in B2B marketing role
* Advanced copywriting and editing skills
* Demonstrated ability to provide strategic and consultative input to sales team
* Experience originating fresh creative ideas in an account-based marketing capacity to support sales goals, validating those ideas with partners and carrying them through to execution
* Direct customer-facing experience in account-based, field marketing role
* Executive engagement and event management experience
* Team player able to work cross-functionally
For further information please contact me on [email protected] or call 01 947 6237
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Temporary
Job function
* Job function
Marketing and Sales
* Industries
Staffing and Recruiting
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