Job Type: Full-timeLocation: HQ in Kildare and/or Dublin for team meetings, content shoots, and key initiatives. Hybrid work availableSalary: DOECompany OverviewAt Ayu, we are on a mission to empower confidence through simple, professional-quality cosmetics that enhance natural beauty. As we continue to scale our eCommerce business across Ireland, the UK, and international markets, we are looking for a Digital Marketing Manager to own and accelerate our digital growth engine.This is a highly hands-on, commercially focused role for someone who is data-driven, performance-oriented, and deeply curious about how AI can be used to improve marketing outcomes. You will sit at the intersection of performance, creative, and analytics, ensuring every channel is optimised and working together efficiently.Role OverviewReporting directly to the Managing Director and working closely with the Founder, the Digital Marketing Manager will own Ayu's core digital marketing channels end-to-end.You will be responsible for driving customer acquisition, retention, and revenue across paid media, affiliates, SEO, CRM, and marketplace channels. You will assess performance in detail, define clear KPIs per channel, and use insights (and AI tools) to guide both campaign strategy and creative requirements.This role owns the digital performance layer of the business and acts as the bridge between data, channels, creative execution, and budget ownership.Key ResponsibilitiesDigital Performance & Channel OwnershipOwn, manage and oversee (where agencies are involved) performance across Meta, Google (Paid Search), TikTok, SEO (nice to have), Affiliate, and Amazon (nice to have) channelsSet channel-level targets and optimise against CAC, ROAS, conversion rate, and revenue contributionOwn and manage paid media budgets, including scaling spend efficiently while protecting performance metricsIdentify growth opportunities and inefficiencies across the full customer journeyPaid Media & AcquisitionPlan, launch, and optimise paid campaigns across Meta, Google Ads, and TikTokStructure testing roadmaps for audiences, formats, offers, and landing pagesWork closely with the creative team and provide clear, data-led feedback to create asset variations that optimise and scale winning paid media assetsUse AI tools to generate ad copy variations, creative hypotheses, and performance insightsAffiliate, Influencer & PartnershipsOwn affiliate performance via AWIN and TikTok AffiliateOversee onboarding, performance tracking, and optimisation of partnersAssess ROI across coupon sites, creators, and live commerce initiativesSEO & Website OptimisationOwn SEO performance via Google Search Console and third-party toolsWork with internal and external partners to improve rankings, traffic quality, and on-site engagementLead CRO initiatives including A/B testing, funnel optimisation, and checkout improvementsCRM, Retention & LTV GrowthUse data and AI-assisted insights to improve messaging, timing, and relevance to inform the marketing team and supporting agency.Drive retention and repeat purchase through Email & SMS (Klaviyo)Build and optimise automated flows, segmentation, and campaign calendarsAnalytics, Reporting & InsightsOwn reporting across all digital channels and marketplacesBuild clear dashboards covering CAC, LTV, ROAS, conversion, and retention metricsTranslate performance data into actionable insights for leadership and creative teamsCreative & AI-Led CollaborationDefine creative requirements per channel based on performance dataAdvise the creative and content teams on formats, hooks, messaging, and asset volume needed to scaleLeverage AI tools to support creative ideation, iteration, and testing velocityIdeal Candidate Requirements4+ years' experience in digital, performance, or growth marketing within eCommerceProven experience managing Meta Ads, Google Ads, TikTok, affiliates, and CRMExperience owning and scaling paid media budgets with strong ROI disciplineExperience managing agenciesStrong analytical capability with hands-on experience in GA4, Shopify, and attribution trackingPractical experience using AI tools to improve marketing efficiency, testing, or creative outputCommercial mindset with the ability to prioritise impact over activityComfortable operating in a fast-moving, test-and-learn environmentWhy Join AyuFull ownership of digital channels and paid media budgetsDirect impact on growth decisions and creative directionHigh visibility role with founder and leadership accessOpportunity to shape how AI is embedded into marketing workflowsHow to ApplyIf you would like to hear more about this position or apply for the role, please complete this form or visit our career portals