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Global brand manager

Principle
Brand manager
Posted: 23 December
Offer description

Global Brand Manager- Premium Irish Whiskey (International)Permanent | Dublin Hybrid | Excellent packageA global premium spirits business is entering a pivotal year for one of its flagship Irish whiskey brands.Following a complete brand overhaul and a clearly defined long-term brand strategy, the focus now shifts from reinvention toexecution, commercial delivery and scale. This role sits at the centre of that ambition.We are seeking asenior, internationally experienced brand marketerwith the credibility, commercial instinct and leadership presence to drive growth across multiple regions.The role:You will own global brand programmes across EMEA, APAC and GTR, translating strategy intoworld-class executionacross communications, advocacy, conversion, design and activation. Product innovation is not the agenda -brand building, clarity and consistency are.This is a role for a marketer who can sit comfortably betweencreativity and commercial reality.What matters most4+ years' international brand management experience within whiskey (strong preference) or premium spiritsProven track record building brands across multiple markets and distributorsDeep understanding of P&L, A&P investment, pricing, margin mix, volume drivers and ROIConfident working with balance sheets, business cases and financial trade-offsExperience partnering with distributors, agencies and in-market teams to deliver resultsStrong strategic planning capability - not just ideas, but follow-through and deliveryA clear leadership voice: able to influence, challenge and bring others with youHow you'll stand outYou are a proper marketernot just a campaign managerYou balance creative ambition with commercial disciplineYou understand how brands grow in the real world: distribution, capacity, pricing and executionYou are decisive, articulate and comfortable being heard in senior roomsThis is a high-visibility global role with real accountability, significant scale and a brand entering a defining chapter.If you have built premium spirits brands internationally and want to be judged onimpact, not activity, this is worth a conversation.

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