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Global brand manager

Principle
Brand manager
Posted: 23 January
Offer description

Global Brand Manager – Premium Irish Whiskey (International)Permanent | Dublin (Hybrid)A global premium spirits business is entering a defining phase for one of its flagship Irish whiskey brands.The brand strategy is set. The portfolio is defined.Now the focus isglobal execution, commercial performance and disciplined brand growth.We are seeking aglobally experienced spirits brand marketer, based in Dublin, with the commercial judgement, marketing clout and leadership presence to build brand equity at international scale.The roleThis is a senior brand role with real accountability.You will leadglobal brand programmes across EMEA, APAC and GTR, translating strategy into consistent, world-class execution across communications, advocacy, conversion, design and activation.This is not a product innovation role. Success here comes fromclarity, consistency and delivery— ensuring markets execute brilliantly and commercial targets are met.You will operate confidently at the intersection ofbrand, finance and execution, working closely with distributors, agencies and senior stakeholders.What really matters4+ years' experience in global or international brand managementBackground in whiskey (strong preference) or premium spirits / drinksProven success building brands across multiple markets and distributor environmentsStrong commercial and financial acumen : P&L, A&P, pricing, margin mix, ROIComfortable making and defending commercial trade-offsExperience leading agencies and influencing in-market teamsA delivery mindset — strategic, decisive and accountableHow you'll stand outYou're a brand leader, not just a campaign managerYou balance creative ambition with commercial disciplineYou understand how brands grow globally: distribution, pricing, capacity and executionYou have the presence to challenge, influence and be heard at senior levelThis is ahigh-visibility global role, based in Dublin, with significant scope, scale and impact during a critical phase of brand growth.If you've built premium spirits brands on theinternational stageand want to be measured onresults, not activity, this is a conversation worth having.

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