DescriptionEXL (NASDAQ: EXLS) is a global data and artificial intelligence ("AI") company that offers services and solutions to reinvent client business models, drive better outcomes and unlock growth with speed. EXL harnesses the power of data, AI, and deep industry knowledge to transform businesses, including the world's leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect.We are headquartered in New York and have more than 60,000 employees spanning six continents. For more information, visit Role Title: Marketing Campaign SpecialistBU/Segment: EnablingLocation: Fully Remote within the Republic of Ireland.Employment Type: Permanent ResponsibilitiesSummary of the role:A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.We are currently seeking a 1:1 Marketing Production Specialist on the Fan Engagement team that will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.As part of your duties, you will be responsible for:• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).o Audience segmentation & executiono QA of touchpoints, personalization elements, any dynamic content, etc..o Campaign build and deployment• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates. • Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.• Extracting key insights and learnings for future optimization and template efficiency.• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets. QualificationsQualifications and experience we consider to be essential for the role:• Bachelor's degree with at least 3-5 years of similar or relevant work experience. • Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).• Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).• HTML editing and working knowledge required to be able to make edits to templates• Deep understanding of channel KPIs, metrics, and reporting.• Proficiency in Photoshop.Skills and Personal attributes we would like to have:• Ability to work independently and as a team player to find ways to uncover opportunities• Strong communication skills• Strong project and time management skills with high standards of accuracy and organization• Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.• Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign• Passion for innovation and solving difficult challenges• Passion for sports is a plusAs part of a leading global Data and AI company, you can look forward to:• A competitive salary with a generous bonus, private healthcare, life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.• At EXL, we are committed to providing our employees with the tools and resources they need to succeed and excel in their careers. We offer a wide range of professional and personal development opportunities. We also support a range of learning initiatives that allow our employees to build on their existing skills and knowledge. From online courses to seminars and workshops, our employees have the opportunity to enhance their skills and stay up to date with the latest trends and technologies.• As an Equal Opportunity Employer, EXL is committed to diversity. Our company does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, or disability status.• At EXL, we offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration.To be considered for this role, you must already be eligible to work in the Republic of Ireland.