Job IntroductionWe're looking for a commercially focused and analytically driven Senior Marketing Strategy & Performance Manager to lead the development and execution of go-to-market strategies that drive growth across BPP Education Group.What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivityWhy work for BPP Education Group?It is a great time to join BPP Education Group as we have enjoyed a sustained period of growth, offering a wealth of opportunities to our staff, students and clients. There are many more great reasons to join BPP Education Group such as:Brilliantly, you can study any of BPP's courses for free – be it a professional qualification or full degree.We also provide a generous annual leave entitlement of 30 days, and there's a rewards package that includes retail discounts and much more.Other key benefits include our Group Personal Pension Plan, dedicated private healthcare and dental plans that offer additional assurance to look after you and your familyWhat you'll be doingIn this role, you'll connect marketing strategy to measurable commercial performance — translating divisional objectives into actionable marketing plans, defining KPIs across the acquisition funnel, and driving continuous improvement through insight and data.Working as part of the Marketing Strategy & Performance team, you'll collaborate with Product, Brand, Category, and Insights functions to ensure marketing activity is cohesive, efficient, and directly aligned to BPP's growth and performance objectives.This role is ideal for someone who combines strategic thinking, strong analytical ability, and clear communication skills, with a passion for delivering measurable results in a fast-paced, performance-led environment.What we're looking forTo be successful in this role you will need to have a proven track record in the following areas:Proven experience in marketing strategy, performance marketing, or commercial marketing roles.Proven ability to develop and deliver go-to-market plans in a data-driven, commercial environment.Strong analytical capability — able to interpret data and translate insights into clear actions.Deep understanding of marketing funnels, channel performance, and attribution.Commercially minded with a focus on linking marketing activity to revenue and ROI.Experienced in stakeholder management and confident influencing at senior levels.Proficient in analytics, reporting, and CRM platforms such as Tableau, Looker Studio, GA4, and Salesforce.BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please just let us knowBPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP's safer recruitment practicesBPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.