RED BULL STUDENT MARKETEER
PURPOSE OF THE JOB:
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. Theyunderstand Red Bull’s target group and are responsible for driving the brand image and product understanding on their campus and in theirregion. The goal of the Student Marketeer program is to reach new consumers, excite university students, increase sales and manage theRed Bull brand on a student level (at their campus). This includes direct contact with consumers and customers, inviting product trial, inaddition to working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility overa 9 to 5 job and love to work in a creative working atmosphere. Richmond Marketing is the Distribution Partner for Red Bull in Ireland.
KEY RESPONSIBILITIES:
# Be A Brand & Product Ambassador
• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday
interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and
right time - answering any questions and concerns from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive the brand engagement on your Social Media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
# Be A Sales Expert
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlet.
• Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.
• Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
• Ensure perfect execution of defined store standards.
# Executional Excellence
• Deliver executional excellence and show love for the details in all areas of your role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction.
• Plan & report your activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to develop the media business by providing local insights, trends and overall opportunities.
EXPERIENCE, SKILLS AND ATTITUDE
*
Excellent communication skills
• Event/project management skills and affinity to work ‘behind the scenes’
• Great team player, willingness to represent Red Bull with branded outfits, onboard the Red Bull Mini
• Charismatic, energetic, positive and outgoing personality
• Highly approachable and social with the ability to relate to different people in many occasions
• Immersed in student life with thorough understanding of the university, city & region, incl. behind-the-scenes activities & hot-spots
• Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative
• Ability to manage part-time work & studies and ideally available to work some evenings and weekends
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales
• Connected with a variety of influential groups and individuals on campus
• Passionate about the Red Bull brand and product
OTHER REQUIREMENTS
Fluent in English
Full driving license
University enrolment
LEGAL DISCLAIMER
This role is offered by Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland. Employment for the successful
applicant will be with Richmond Marketing.
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