Product Specialist - Online Travel Agency
Location: Dublin
Join our Digital Marketing & Online team and take on an exciting role as a Product Specialist. This position offers a unique opportunity for retail Specialists or retail travel professionals to contribute to our company's growth by enhancing our online & retail business offerings. As a key member of our team, you will contribute to expanding product offerings, developing lead generation strategies, bridging the gap between online and retail sales channels, leading market research efforts, and contributing to ad hoc digital projects.
Responsibilities:
Lead Generation
* Collaborate with the sales team to enhance lead engagement and optimise the sales funnel.
* Maintain accurate CRM records of lead interactions and progress.
* Develop and refine lead generation strategies based on market trends and competitor analysis.
Product Development
* Monitor and analyse product performance metrics, generating insights for continuous improvement.
* Identify growth opportunities in online products, prioritising higher-margin offerings.
* Stay informed on emerging products and trends, leveraging trade events, seminars, and supplier networks to expand offerings.
Collaboration and Training
* Work closely with digital marketing, sales, and customer service teams to promote products effectively.
* Develop and deliver training programs, including manuals, presentations, and workshops, to enhance team expertise in product offerings.
Market Research and Competitor Analysis
* Conduct thorough market research on customer preferences, travel patterns, and emerging destinations.
* Evaluate competitor pricing, promotions, and positioning, and share actionable insights through detailed reports.
* Execute "secret shopper" investigations to benchmark against competitors.
Pricing and Revenue Management
* Develop competitive pricing strategies to maximize revenue while maintaining value.
* Monitor product performance, adjusting offerings or pricing as needed to align with market demand.
Data Analytics and Reporting
* Create dashboards and reports to track performance metrics and customer trends.
* Use analytics tools to identify opportunities for growth and optimisation.
Ad Hoc Digital Marketing and Projects
* Support management with online research, digital marketing initiatives, and ad hoc projects to drive business development.
Qualifications and Skills
Education
* Bachelor’s degree in Tourism, Business Administration, Marketing, a related field or equivalent experience.
Experience
* Minimum 5 years in product management, travel planning, or a related role in the travel industry.
Technical Skills
* Strong knowledge of retail travel operations and online booking platforms (e.g., GDS, PMS systems).
* Proficiency in Microsoft Office Suite and data analytics tools.
* Familiarity with digital marketing tools and CRM systems.
Soft Skills
* Excellent organizational, communication, and negotiation abilities.
* Proactive problem-solving and attention to detail.
* Ability to collaborate effectively across teams and manage multiple projects.
Additional Information
* The role is a full-time position.
* Training and practical experience will be given.
* A high standard of written and spoken English is required.
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