MSL Motor Group, Ireland’s leading retail automotive group, is seeking a creative, motivated and performance‑driven Content Creator & Social Media Specialist to join our central marketing team.
This role is responsible for producing high‑quality digital content and delivering effective social media activity that brings our brands and dealerships to life online. The successful candidate will combine strong hands‑on content creation skills with paid social expertise and a clear understanding of how content and advertising contribute to customer enquiries and lead generation.
A strong interest in the automotive sector is essential, particularly across Mercedes‑Benz, smart, BYD, Škoda and XPENG.
The Role
Working across our dealer network, you will plan, film, edit and publish engaging video, photography and social content and activity that strengthens brand presence, increases engagement and supports sales performance.
A key focus of this role is creating and optimising content that drives customer enquiries, including test‑drive requests and lead submissions.
This position is based at MSL Head Office on the Naas Road, with daily travel to dealerships and on‑site locations, therefore a full, clean driving licence is essential.
Key Responsibilities
Content Creation
Produce high‑quality videography, photography and graphic content for social and digital platforms
Capture in‑showroom activity, vehicle walkarounds, brand features and showroom events
Film on‑site at dealerships and in locally relevant external locations
Create drone footage, where appropriate, to showcase dealership locations, facilities and brand presence
Work with and manage our Brand Ambassador partnerships
Write engaging captions and ad copy designed to maximise reach, engagement and enquiries
Social Media & Paid Advertising
Support the planning and execution of organic and paid social media campaigns
Activate, manage and optimise paid advertising in line with brand guidelines and internal budgets
Create performance‑focused content and campaigns aimed at generating customer enquiries and leads and growing our online followers
Contribute content to both dealership‑level and MSL Group social channels
Brand & Dealer Support
Work closely with Brand Managers to develop and manage monthly social media content calendars
Deliver tailored creative content to support promotions, in‑showroom activity and events
Ensure all content aligns with each brand’s tone, positioning and visual identity
Editing & Post‑Production
Edit and refine video, photography and drone footage to a high professional standard for online distribution
Performance & Optimisation
Monitor content and campaign performance across social and digital platforms
Track and evaluate and report performance against key KPIs, including engagement, enquiries, leads and conversions
Provide insights and recommendations to continuously improve creative output and campaign effectiveness
Continuous Development
Stay up to date with social media trends, platforms, tools and best practice in content creation and digital marketing and AI
Skills & Experience
Proven experience in videography and photography, supported by a strong portfolio of work
Proficient in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop and Lightroom
Strong experience in Meta (Facebook & Instagram) advertising; Meta Blueprint qualifications or certifications desirable
Demonstrated ability to analyse content and campaign performance with a focus on driving customer enquiries and lead generation
Experience using Meta Ads Manager, Business Suite, Google Analytics and platform insights to measure performance and optimise output
Strong understanding of how creative, copy and audience targeting influence purchasing intent and enquiry volume
Experience capturing and editing drone footage; relevant certification and safe, compliant operation knowledge desirable
Strong understanding of automotive brands, models and unique selling points
Excellent copywriting skills for social and paid advertising
Creative, well‑organised and detail‑oriented, with a strong focus on brand consistency
Ability to manage multiple projects in a fast‑paced, performance‑driven environment
Previous automotive or dealership marketing experience is an advantage
Full, clean driving licence essential, as the role involves daily travel to dealership sites
(A portfolio of relevant work, including video, photography and drone content where applicable will be required).
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