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Head of marketing

The Island
Yomali Labs Limited
Head of marketing
Posted: 5 February
Offer description

We're hiring a hands-on, player-manager Head of Marketing to build our marketing function from the ground up.

This is a rare opportunity to shape the brand and market presence of Yomali and its five portfolio companies at a pivotal stage of growth. You'll own the full marketing lifecycle — from storytelling and content to demand generation, sales collateral, and employer branding.

Your work will directly influence customer acquisition, M&A opportunities, and talent attraction.

This is not a "keep the lights on" role. You'll have the autonomy to test bold ideas, build what doesn't exist yet, and create a scalable marketing engine — while hiring and leading a small team as the function grows.


Responsibilities

* Own end-to-end marketing strategy and execution
* Build and lead a small marketing team (content, social, field marketing)
* Partner closely with Sales, M&A, and Talent to align messaging and materials
* Design and execute creative, data-driven campaigns
* Track performance, report ROI, and continuously optimise


Who We're Looking For


Experience

* Proven track record of taking a company from low visibility to measurable growth
* Experience in early-stage or scale-up environments (roughly 50–200 employees)

Skills

* Full-cycle B2B marketing (brand, content, digital, demand generation)
* Strong understanding of how marketing supports revenue, M&A, and hiring

Leadership

* True player-manager: equally comfortable building and executing
* Experience hiring, coaching, and scaling a small team

Mindset

* Creative, bold, and autonomous
* Comfortable operating with ambiguity and owning outcomes

Nice to have

* Experience in SaaS, Fintech, eCommerce, or other high-growth sectors


Why Join Yomali?

* A genuine blank canvas across multiple businesses
* Direct impact on revenue growth, M&A success, and talent attraction
* High autonomy with strong leadership support
* Opportunity to build something meaningful and visible within your first year
* Proudly rated 4.42/5 eNPS, reflecting a strong and continuously improving employee experience

"I like to hire great people, get out of their way, and back them 100%."

— Mike Peters, CEO

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