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B2b marketing executive

Hays
Marketing executive
Posted: 11 December
Offer description

Your new roleYou will join a dynamic and growing technology organisation as a B2B Marketing Executive, responsible for driving local marketing strategy while collaborating with a wider European marketing team. This role offers the opportunity to lead impactful campaigns, manage rebranding initiatives following an acquisition, and contribute to revenue growth through innovative marketing strategies.Your responsibilitiesDevelop and execute local marketing plans, including vendor-sponsored campaigns and events.Align local branding with group standards and integrate group-wide initiatives into local strategies.Create lead generation programs and compelling B2B content such as whitepapers, case studies, and blog posts.Plan and deliver multichannel campaigns targeting key B2B segments.Collaborate with technology partners on joint campaigns and objectives.Oversee digital marketing activities, including SEO, SEM, and social media advertising.Monitor campaign performance, analyse metrics, and optimise strategies for maximum impact.Provide regular analytics reports to stakeholders using tools like Google Analytics.Work closely with the sales team to develop marketing collateral and ensure consistent messaging.What you'll need to succeedBachelor's degree in Marketing, Business, or a related field.Proven senior-level experience in B2B marketing with a strong track record of driving revenue growth.Solid understanding of digital marketing, content creation, and social media strategies.Excellent communication and interpersonal skills.Experience with marketing automation tools and CRM systems.Advantageous: Experience in technology services or SaaS marketing, familiarity with ABM strategies, and knowledge of networking or cybersecurity sectors.What you'll get in returnCompetitive salary and benefits package.Opportunity to work in a fast-paced, innovative technology environment.Exposure to European-wide marketing initiatives and collaboration with industry-leading partners.Career development opportunities and the chance to lead impactful projects.What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.Hays Ireland is a trading division of Hays Specialist Recruitment (Ireland) Limited and acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this job you accept the T&C's, Privacy Policy and Disclaimers which can be found

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