Marketing Automation Specialist
We are seeking a skilled Marketing Automation Specialist to support and execute integrated demand generation programs.
* Collaborate with internal teams to create, optimize, report, and manage demand marketing automation initiatives.
* Determine personalization strategies, launch emails, and build campaigns in Marketo and Salesforce.
* Balancing operational infrastructure with global marketing initiatives.
The ideal candidate will have a strong passion for communication, analytical skills, and the ability to handle multiple initiatives simultaneously.
Required Skills and Qualifications:
* 4+ years of experience in Database, Marketing Automation/Operations or similar.
* Experience building and deploying product/promotional go-to-market and optimization strategies with an emphasis on marketing tech implementations, messaging, and A/B testing.
* Proficiency in Salesforce, Marketo, and data analysis.
* Excellent project management skills, with the ability to connect the dots across teams.
Benefits:
* A dynamic work environment with best-in-class tools, technology, and benefits.
* A flexible and mobile-friendly work setup to empower employees to be their most creative and successful versions.
About Us:
We provide identity solutions for the enterprise. Our Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time.