Job title: Senior Marketing Executive
Job Type: Permanent, full-time
Location: Conscia Ireland Head Office, Citywest Business Campus, Dublin. Flexibility around working location.
Reporting to: CRO/Sales Director, Conscia Ireland and Group Marketing Director
Salary range: Up to EUR 60,000 p.a. plus 0-10% annual Bonus scheme Depending on experience.
About Conscia
Conscia is a leading provider of cybersecurity, networking, hybrid cloud, and observability solutions for mission-critical IT infrastructure in large European organisations. Conscia's experts design, implement, and run innovative, customised IT solutions across cybersecurity, networking, hybrid cloud, and observability, supporting our customers throughout their technology lifecycles.
Founded in 2003, Conscia is owned by private equity investor Nordic Capital. With around 1,700 employees, Conscia serves large organisations in finance, healthcare, manufacturing, utilities, retail, and the public sector from offices in Belgium, Denmark, Finland, Germany, Ireland, Norway, Slovenia, Sweden, the Netherlands, and the UK.
People and Culture
We believe our company culture is part of what makes Conscia special: it's part of what people love about working here. We're dedicated to nurturing this positive and inclusive culture, so that people are empowered to bring their whole selves to work each day. Our goal is to foster an environment where people feel valued, heard, and supported, and where they can thrive and succeed. This is reflected in our values: Inspire Trust, Commit to Collaborate, Deliver on Promise, Learn for Life and Embrace Sustainable Change, as well as our EVP "Secure YOUR progress" which is based on the four pillars of Knowledge, Impact, Growth and Flexibility.
Purpose of the role:
* Support local business growth through planning and execution of local marketing activities and "One-Conscia" marketing initiatives.
* Drive sales and marketing collaboration across Sales Teams, Group Marketing team and local initiatives.
Key Responsibilities:
* Drive and execute local marketing plan, including vendor-sponsored campaigns and event management.
* Ensure local brand alignment with Conscia brand
* Localize Conscia Group marketing initiatives and integrate them into local marketing plan
* Work with Conscia Group marketing resources to ensure operational efficiency, deploy always-on campaign and leverage all relevant marketing channels
* Create & lead generation programs to acquire new business customers.
* Create compelling and relevant B2B content, including whitepapers, case studies, blog posts, and presentations.
* Collaborate with the Sales Director to ensure consistent messaging and branding across all materials.
* Plan and execute multi-channel marketing campaigns to target key B2B segments.
* Work with our technology partners on joint campaigns to an agreed set of objectives
* Monitor campaign performance, analyse metrics, and adjust strategies to optimise results.
* Collaborate with the sales team & Director to develop marketing collateral and tools that support the sales process.
Digital Marketing:
* Oversee digital marketing initiatives, including SEO, SEM, social media advertising, and other online channels.
* Monitor and report on digital marketing KPIs to track the effectiveness of campaigns.
Analytics and Reporting:
* Use analytics tools such as Google Analytics to measure and report on the performance of marketing campaigns.
* Provide regular reports to local (County) stakeholders highlighting key metrics and insights.
Qualifications:
* Bachelor's degree in Marketing, Business, or a related field.
* Senior experience in B2B marketing, with a track record of successful revenue growth.
* Good understanding of digital marketing, content creation, and social media strategies.
* Excellent written/verbal communication and interpersonal skills.
* Ability to work collaboratively in a cross-functional team environment.
* Proficiency in marketing automation tools and CRM systems.
Preferred Skills:
* Experience in Marketing with B2B SaaS or technology services.
* Familiarity with account-based marketing (ABM) strategies.
* Knowledge of the latest marketing trends and technologies.
Benefits:
- 25 days annual leave
- Contributory Pension which includes DIS policy
- Flexible working
Conscia Ireland is an equal opportunities employer