Job Summary:
We are seeking a highly experienced Group Director of Sales to lead our commercial and sales strategy, drive revenue growth, strengthen market positioning, and play a key part in our strategic rebranding project.
Key Responsibilities
* Develop and execute a group-wide commercial and sales strategy aligned to growth and rebranding goals.
* Lead, coach, and support all on-property sales teams across rooms, M&E, weddings, corporate, leisure, and F&B.
* Drive business development in domestic and international markets, including corporate, leisure, MICE, and group travel.
* Set annual budgets, KPIs, and produce monthly performance reports for the executive leadership team.
Branding & Rebranding Support
* Partner with marketing and PR teams to deliver the rebranding across all four hotels.
* Ensure unified brand messaging, guest communication, and consistent standards across the group.
* Champion the new brand identity across all sales platforms and customer interactions.
Strategic Partnerships & Market Engagement
* Build and maintain strong partnerships with Filte Ireland, Tourism Ireland, DMCs, and other travel trade partners.
* Represent the company at national and international industry events.
* Identify and leverage business supports, funding, and training opportunities through tourism agencies.
Collaboration & Leadership
* Collaborate closely with Directors of Sales, GMs, Revenue Managers, and Marketing teams to implement aligned commercial actions.
* Provide leadership and development to hotel-based sales managers, fostering a high-performance, collaborative culture.
* Ensure sales priorities are central to group-level operational strategy.
Required Skills and Qualifications:
* Minimum 8 years of senior sales leadership experience in hospitality, ideally multi-property or regional level.
* Proven track record in revenue growth, commercial strategy, and market expansion.
* Deep understanding of the Irish tourism landscape and the Filte Ireland ecosystem.
* Experience managing branding/rebranding projects.
* Strong communication, leadership, and stakeholder management skills.
* Strategic and commercially driven, with a hands-on operational approach.
* Flexibility to travel regularly across the company's properties and attend national/international events.
Key Performance Indicators:
* Achievement of annual revenue targets across all segments.
* Growth in RevPAR index, ADR, occupancy, and M&E revenue.
* Brand recognition and positioning metrics post-rebrand.
* Strength and outcomes of market partnerships.
* Engagement, performance, and retention of the sales team.