Content Marketing Specialist
This role is accountable for producing captivating visual content, managing social media platforms, and developing multimedia assets to drive business growth.
Main Responsibilities
* Visual Content Creation: Design high-quality videos for social media, websites, and marketing campaigns.
* Social Media Management: Develop and schedule engaging posts across various platforms to resonate with target audiences.
* Content Calendar: Plan and schedule content to align with marketing initiatives, promotions, and key events.
* Collaboration: Work closely with the Digital Marketing Team to create content that supports company-wide campaigns and promotions.
* Performance Analysis: Monitor social media performance and adjust content strategies based on feedback and insights.
Essential Skills
* Extensive knowledge of content creation and social media platforms.
* Proficiency in editing software, particularly Adobe Creative Suite.
* Knowledge of best practices for digital and social media platforms.
* Keen eye for design and composition.
The ideal candidate will have a strong understanding of content marketing principles and be able to apply them effectively in this role. They should be proficient in creating high-quality visual content and have excellent communication skills to work effectively with cross-functional teams.