Job Title: Digital Marketing Specialist & Content CreatorCompany: JJ Burke Car SalesLocation: Ballinrobe, Co. MayoDepartment: MarketingReports To: Dealer PrincipalEmployment Type: Full-TimeAbout JJ Burke Car Sales:JJ Burke Car Sales is a family-run dealership based in Ballinrobe, Co. Mayo, proudly serving customers across the West of Ireland for over 50 years. Representing leading brands such as Peugeot, Renault and Dacia, we are passionate about delivering exceptional customer service and an enjoyable car-buying experience.We're now looking for a creative and driven Digital Marketing Specialist & Content Creator to join our team and help us grow our online presence, connect with our community, and showcase everything that makes JJ Burke Car Sales special.Role Overview:The Digital Marketing Specialist & Content Creator will take ownership of our online marketing efforts — from planning digital campaigns and managing social media channels to creating engaging photo and video content that captures the personality of our dealership. This is a hands-on, creative role ideal for someone who loves cars, storytelling, and community engagement.Key Responsibilities: Digital Marketing & StrategyDevelop and implement digital marketing campaigns to increase traffic, engagement, and sales leads.Manage and optimize paid advertising (Google Ads, Meta Ads, YouTube, etc.) for maximum ROI.Track and analyze campaign performance using Google Analytics, Meta Insights, and CRM tools.Enhance our SEO and SEM efforts to improve visibility of our vehicle listings and dealership website.Oversee online reputation management — responding to customer reviews and maintaining a positive digital presence.Content Creation & Social MediaCapture and edit engaging photo and video content featuring vehicles, staff, and customers.Manage the dealership's social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn).Create compelling posts, reels, and stories to promote new models, offers, and behind-the-scenes content.Write engaging copy for posts, email newsletters, and advertisements.Maintain a consistent posting schedule aligned with marketing campaigns and dealership events.Brand & CollaborationWork closely with the sales and management teams to promote new vehicles, used car offers, and special events.Ensure all marketing materials align with the JJ Burke Car Sales brand voice and values.Liaise with external agencies, photographers, and media partners when required.Qualifications & Skills:Degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).2+ years of experience in digital marketing or content creation.Proven ability to manage social media platforms and run paid campaigns.Strong photography and videography skills; proficiency in editing tools (Adobe Creative Suite, Canva, CapCut, etc.).Excellent writing and storytelling abilities with attention to detail.Analytical and data-driven mindset.Self-motivated, organized, and able to work independently in a fast-paced environment.What We Offer:Competitive salary (commensurate with experience)Opportunity to work in a friendly, family-run environmentA chance to make a real impact in one of the West of Ireland's leading car dealershipsHow to Apply:If you're passionate about cars, creativity, and digital marketing — and want to join a close-knit, family business that values innovation and teamwork — we'd love to hear from you.Send your CV, portfolio (if available), and a brief cover letter to caroline" with the subject line:Digital Marketing Specialist & Content Creator – JJ Burke Car SalesJob Types: Full-time, PermanentPay: €33,000.00-€40,000.00 per yearExperience:Digital marketing: 2 years (required)Location:Ballinrobe, CO. Mayo (required)Work Location: In person