Customer Insight & Data Planning Manager
Marketing Department
Chill Insurance (part of TRG Group) is currently on the lookout for a Customer Insight &Data Planning Manager to join our Team.
Translate behavioural segmentation into actionable insight and campaign strategies.Champion test-and-learn principles across marketing, ensuring hypotheses are grounded inbehavioural insight.
About the Company
Chill Insurance is an online insurance intermediary regulated by the Central Bank of Ireland.We are members of the Brokers Ireland and carry Professional Indemnity Insurance.
We'vebeen in business since **** (formerly insureme.ie) and re-branded as Chill Insurance in May****.
We pride ourselves on our three main pillars; Search, Talk and Claims
Key Responsibilities
Develop segment performance scorecards, incorporating engagement, conversion, and retention metrics.
Build and maintain behavioural journey maps identifying key drop-off and trigger points.
Produce test-and-learn roadmaps, ensuring results are statistically valid and actionable.
Deliver regular performance insights and strategic recommendations to inform CRM optimisation and proposition development.
Provide strategic oversight of data and marketing technology integrations to ensure segmentation and CRM systems are aligned and enable accurate targeting and reporting.
Collaborate with CRM and proposition teams to align communications with behavioural drivers.
Partner with Data Engineering and Marketing Automation teams to identify and prioritise integration improvements.
Any other ad-hoc duties as deemed appropriate.
Experience & Qualifications
5+ years' experience in a similar role.
University degree in Marketing, Information Technology, PR, Business Studies/Management or a related field.
Deep understanding of customer segmentation, LTV and churn metrics.
Proven ability to translate insight into hypotheses, test briefs and communications strategy.
Strong analytical capability — comfortable with SQL and data visualisation; able to brief and interpret more complex modelling work (Python/R familiarity desirable).
Experience with CRM platforms (e.g. Salesforce, Adobe, HubSpot) and understanding of automation workflows.
Excellent communicator — able to turn complex analysis into clear, actionable narratives and collaborate with technical teams to align data flows and reporting structures.
What can you expect from Chill?
A very convenient and well-connected location in Sandyford Industrial Estate, Dublin
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