Marketing Director / CMO Role – Private Markets
Marketing Director / CMO Role – Private Markets
Get AI-powered advice on this job and more exclusive features.
Direct message the job poster from Phoenix - Your Professional Search Partner
Are you a senior marketing leader with deep expertise in digital strategy, brand development, and regulated financial services?
Join a highly respected investment and advisory business as they enter a transformative growth phase, delivering innovative digital experiences and enhancing brand equity across multiple service lines.
About the Business
Our client is a market-leading private markets specialist, providing access to unique global and local investment opportunities for high-net-worth individuals, corporations, and institutions. With core verticals in Wealth Management, Real Estate, and Venture Capital, they help clients build institutional-grade, diversified portfolios through non-traditional investments.
The business is scaling rapidly and entering a new strategic phase, including the launch of a new Investor Portal, the rollout of a redesigned website, and broader digital transformation projects. Their marketing function is highly integrated with investment, legal/compliance, and executive teams—offering autonomy, visibility, and impact.
The Opportunity
We’re seeking a Head of Marketing / CMO to lead the firm’s marketing function at a group level. This is a high-impact, senior leadership role ideal for someone who can balance brand strategy with digital execution. You'll report directly to the executive team and oversee all aspects of marketing—from narrative development to campaign delivery.
This individual will play a pivotal role in shaping how the firm is positioned in the market, while also owning the digital experience strategy as they roll out key assets like the investor portal and content funnels.
What You’ll Do
* Strategic Leadership: Define and implement an integrated marketing strategy across all business lines to support growth, community building, and investor engagement.
* Digital Transformation: Oversee the rollout of multiple strategic projects
* Brand & Content Leadership: Develop and protect the brand voice; oversee content development for campaigns targeting HNW individuals and institutional partners.
* Customer Experience & PLG Strategy: Lead customer journey mapping, segmentation, and automation strategies as part of a broader Product-Led Growth (PLG) framework.
* Channel Management: Drive performance across all marketing channels including SEO, paid campaigns, social media, email, and PR—both in-house and through agency partners.
* Compliance Collaboration: Ensure all communications adhere to financial regulations, working closely with the in-house Legal & Compliance team.
* Leadership & Mentorship: Manage and develop a high-performing marketing team; foster a culture of creativity, ownership, and accountability.
* Analytics & Optimisation: Own key metrics, reporting, and performance optimisation using tools such as Salesforce, Pardot, and Google Analytics.
About You
* Experience: 10+ years in marketing, including 5+ in a senior leadership role — within a regulated environment such as wealth management, asset management, or private banking (**regulated sector experience is a must**).
* Strategic + Hands-On: Comfortable setting vision and rolling up your sleeves to execute.
* Sector Expertise: Deep understanding of private markets and the needs of high-net-worth and institutional audiences.
* Digital First: Proven track record delivering digital strategies, CRM-integrated campaigns, and data-driven performance marketing.
* PLG & Journey Design: Familiar with modern marketing tactics including PLG, customer journey mapping, and segmentation models.
* Collaborative: Experienced working cross-functionally with investment, compliance, and external partners.
* Education: Degree in Marketing, Business, or Communications required; a Master’s is an advantage.
This is a rare opportunity to shape the voice and digital future of one of Ireland’s most respected private markets firms.
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Financial Services, Banking, and Capital Markets
Referrals increase your chances of interviewing at Phoenix - Your Professional Search Partner by 2x
Sign in to set job alerts for “Marketing Director” roles.
Director of Marketing and Communications
Dublin, County Dublin, Ireland 1 week ago
Head of Marketing Transformation (Maternity Cover)
Dublin, County Dublin, Ireland 4 weeks ago
Dublin, County Dublin, Ireland 6 days ago
Regional Marketing Operations Manager, SMB Marketing
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland €90,000.00-€100,000.00 2 weeks ago
Strategy & Transformation Director - Global Brand - 140K
Dublin, County Dublin, Ireland 1 week ago
Senior Account Director, Brand Experience
Dublin, County Dublin, Ireland 1 month ago
Senior Account Director, Brand Experience
Dublin, County Dublin, Ireland 2 weeks ago
Dublin, County Dublin, Ireland 2 weeks ago
Associate Director, Marketing (Bangkok Based, Relocation Provided)
Dublin, County Dublin, Ireland 2 days ago
Strategy & Business Design Director, Hybrid
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland 1 week ago
Dublin 2, County Dublin, Ireland 7 hours ago
Dublin, County Dublin, Ireland 5 days ago
Dublin, County Dublin, Ireland 1 month ago
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland 5 days ago
Dublin, County Dublin, Ireland 5 days ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 5 days ago
Dublin, County Dublin, Ireland 2 weeks ago
Board Director - Olympic Handball Ireland
Dublin, County Dublin, Ireland 3 weeks ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland €90,000.00-€100,000.00 13 hours ago
Volunteer: Independent Non-Executive Director - Cricket Ireland
Dublin, County Dublin, Ireland 2 months ago
Dublin, County Dublin, Ireland 1 week ago
Dublin, County Dublin, Ireland 4 days ago
Dublin, County Dublin, Ireland 1 week ago
Associate Director- National Gx & OTC Sales
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr