Senior Product Designer – AI Assistant & Conversational UX (Bangkok – Based, Relocation Provided)
Be among the first 25 applicants.
About Agoda
At Agoda, we bridge the world through travel. Our story began in 2005, and today we are part of Booking Holdings, with a diverse team of over 7,000 people from 90 countries. We connect people to destinations and experiences through our millions of hotels, flights, and more. Data and technology fuel our culture of curiosity and innovation. Join us to help build travel for the world.
Get to Know Our Design Team
The Design team, based in Bangkok, partners with product managers and engineers to solve user problems through workflows, interactions, and visual interfaces. It is a small, scrappy, yet influential team shaping the next generation of AI-powered travel experiences.
AI-Powered Travel Experiences Team
As a Senior Product Designer, AI & Conversational UX, you'll lead the design of AI-driven chat that powers Agoda's AI Assistant, trip planning & discovery, customer support flows, and proactive recommendations. You'll set UX strategy, drive complex initiatives, and ensure conversational experiences are intuitive, scalable, and grounded in user needs.
What You'll Do
* Design end-to-end conversational flows across chatbots, messaging UIs, voice interfaces, and contextual surfaces on web and mobile.
* Translate AI and machine learning capabilities into user-centered features with clear, guided interactions.
* Build interaction models, flows, and prototypes that communicate intent and optimize for speed, clarity, and trust.
* Collaborate with AI/ML, product, and engineering to test, iterate, and scale new features.
* Advocate for accessibility, usability, and design quality across all touchpoints.
* Partner with content team, researchers, and other designers to define content strategies for natural, human-centric dialogues.
* Collaborate closely with the Design Systems team to ensure assistant UI components are scalable and deliver a seamless experience across chat and all app surfaces.
* Help define design principles and best practices for conversational UX at Agoda.
* Align on design direction through data-driven decisions, leveraging research and best practices, and proactively collaborating with PMs and stakeholders to validate concepts via user testing, experiments, or data analysis.
What You'll Bring
* 6+ years of experience in product or interaction design, ideally with a strong focus on conversational interfaces, chatbots, or AI-driven tools.
* Data-driven mindset, leveraging research, data, and industry best practices to inform design decisions, and experience validating ideas through user testing, experiments, and analysis in partnership with cross-functional teams.
* A portfolio showcasing end-to-end design work for messaging, chat, or AI-powered user flows.
* Strong systems thinking and interaction design skills – you can connect user needs with technical possibilities and design scalable solutions.
* Familiarity with the mechanics and constraints of LLMs, generative AI, or natural language processing.
* Experience with Figma, prototyping tools, and user research methodologies.
* User-first mindset and passion for simplifying complexity through clear design.
* Excellent collaboration and communication skills in cross-functional settings.
Bonus Points
* Background in voice UX, multimodal interfaces, or customer support tools.
* Experience with localization and designing for multilingual audiences.
* Familiarity with personalization engines or recommendation systems.
* Prior experience in travel, e-commerce, or large-scale B2C platforms.
Equal Opportunity Employer
At Agoda, we are committed to providing equal employment opportunity for all individuals regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. We will keep your application on file for future vacancies and you may request removal of your details.
Contact & Apply
* Agoda Careers: https://careersatagoda.com
* Facebook: https://www.facebook.com/agodacareers/
* LinkedIn: https://www.linkedin.com/company/agoda
* YouTube: https://www.youtube.com/agodalife
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