Role Description
This is a full-time hybrid role for a Marketing Automation Specialist located in Dublin, with some flexibility for remote work. The Marketing Automation Specialist will be responsible for designing, developing, and executing marketing automation campaigns. The role includes managing marketing analytics to track and report on performance, generating and nurturing leads, and collaborating with the marketing team to ensure alignment with overall marketing strategies. The specialist will also utilize web analytics to inform and optimize campaigns.
Qualifications
* Proficient in Marketing Automation and Lead Generation
* Strong Marketing and Marketing Analytics skills
* Experience with Web Analytics
* Excellent problem-solving and analytical skills
* Effective communication and collaboration abilities
* Ability to work independently and manage time effectively
* Experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo) is a plus
* Bachelor's degree in Marketing, Business, or a related field