Description
The Counter Lead is responsible for supporting their Brand in for supporting the Brand in driving sales turnover and market share through consistently remaining consumer focused.
* reflecting a credible and professional Brand image to all internal and external consumers at all times
* maximising sales through selling, providing excellent service and retail standards
* contributing to efficiencies through adhering to store/Brand//Company Procedures and guidelines
* Understand daily/weekly targets
* Ensure personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels, etc.
* Keep up to date with competitor activities and missed opportunities
* Effectively social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
* Deliver the Brand Strategy, ensuring the delivery of an effective local plan
* Plan and implement local marketing & events initiatives, aligned to Retailer activity.
* Deliver excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mind⁃set and a surprise and delight culture
* Be an Ambassador for the Brand — lead the way to ensure Brand values are represented and bought to life.
* Ensure all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate
* Use digital tools to ensure knowledge is kept up to date
* Deliver a consumer recruitment and retention strategy to grow a loyal consumer base.
* Develop up to date knowledge of product in order to ensure we deliver an industry leading experience and the product meets the consumer's needs. Operations
* Plan to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
* Review retail standards on a daily basis ensuring they are maintained to the required standard
* Ensure deliveries, stock movements and associated administration are completed within agreed Company timeframes
* Ensure that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk
* Ensure all information requests are fulfilled accurately, within deadlines set
* Minimise stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed
* Create and maintain a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to
* Ensures that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.
Commerciality
* Manage daily replenishment, taking appropriate action where necessary
* Maximise sales performance by utilising all commercial reports before making commercial decisions
* Plan and deliver the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
* Identify stock package issues, and take corrective action, informing the Area Manager when out of direct control
* Effectively manage all promotions and discounts ensuring they are actioned in line with Company guidelines
* Identify trends and make suggestions to enhance product performance.
Qualifications
* Experience in a fast⁃paced retail and/or consumer facing environment
* Ability to drive self⁃development
* Commercial understanding and awareness of industry
* Effective communication, organisation and prioritisation skills
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