Lead Digital Strategist
We have an exciting opportunity for a highly experienced Lead Digital Strategist to join our organisation based in Cork.
This is a strategic, hands-on role that requires someone who enjoys working across disciplines and is passionate about making a difference.
Key Responsibilities:
* Develop a results-focused digital marketing strategy to support fundraising, engagement, and awareness goals aligned with current trends and opportunities.
* Establish digital KPIs to track performance across all channels and deliver actionable insights through regular reporting.
* Oversee the digital marketing budget to ensure cost-effectiveness and alignment with impact.
* Plan, test, and optimise paid social media campaigns targeting specific audiences with effective messaging on key platforms.
* Deliver segmented and personalised email campaigns to supporters and donors, continuously improving relevance and performance.
* Enhance website performance by managing and optimising analytics, boosting user experience, and supporting supporter conversion and donation outcomes.
* Improve SEO visibility by implementing practical strategies to increase visibility and support income-generating campaigns and services.
* Support e-commerce growth by maximising online shop revenue through collaboration with fundraising teams and fostering a culture of analysis and ongoing improvement.
Requirements: Proven experience in a digital marketing role, ideally with direct response marketing experience in a not-for-profit or purpose-led sector. Strong working knowledge of digital strategy, campaign planning, and multi-channel delivery. Experience in managing and collaborating on website content development, as well as applying SEO principles. Experience running email marketing campaigns using segmentation and automation tools, and solid grasp of e-commerce platforms to increase online sales. Additionally, experience running social media ad campaigns and confidence in using analytics platforms, along with strong organisational and project management skills.