Description : Channel Marketing Manager Guinness Storehouse, Dublin Full Time, Permanent Overview Located in the heart of St. James's Gate Brewery, the Guinness Storehouse is recognised as the world's leading tourist attraction welcoming millions of visitors every year.
Since our launch in ****, we've been on an incredible journey of growth and innovation.
From our 360-degree panoramic Gravity Bar to our award-winning flagship store and the fascinating Guinness Archive, every corner is filled with immersive, sensorial guest experiences that tell our rich story.
In our inclusive culture, where we value each other and celebrate different perspectives, you'll be supported to thrive and recognized for your unique contributions, as we unlock a brighter, more exciting future together.
If this resonates with you, come join us at the Home of Guinness.
About the Function Our Marketing team are creators, helping to build and nurture some of the world's most loved brands.
We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies.
Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.
Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing.
Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
About the role This is a pivotal role within Irish Brand Homes, responsible for leading the strategy, execution and performance of all owned digital channels across Guinness Storehouse and the wider IBH ecosystem.
This role owns the end-to-end customer communication and online experience across CRM, website and app, driving ticket sales, revenue growth, engagement and long-term brand equity.
It ensures that every customer interaction from first touch to repeat engagement is optimised, measurable and commercially effective.
The Channel Marketing Manager will lead a high performing team and work cross functionally with Brand, Commercial, Media, Product, B2B and European Data teams to deliver a connected, data led and optimised digital commerce.
This role requires a commercially sharp, performance driven digital expert who can turn data into action, challenge the status quo and continuously improve how we drive growth across digital channels.
Key Responsibilities CRM