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Digital marketing & social media executive – financial planning matters & beatthebank.ie

Financial Planning Matters
Social media executive
€100,000 - €125,000 a year
Posted: 18 October
Offer description

Digital Marketing & Social Media Executive – Financial Planning Matters & BeatTheBank.ie

Location: Hybrid (2 days in our Sandyford office per week)

Role Type: Full-time, Permanent

Reports to: Head of Marketing


About the Role

We’re looking for a smart, motivated, and creative Marketer to join our small but mighty marketing team, supporting two distinct brands:

* Financial Planning Matters (FPMS.ie) is a Dublin-based financial services firm providing tailored advice to help individuals, families and businesses plan, protect and grow their wealth. Our goal is to offer expert, jargon‑free financial guidance with a personal touch.
* BeatTheBank.ie: Ireland’s leading end-to-end digital insurance platform that helps Irish customers get better value on mortgage protection, life cover, income protection, health insurance and more – 100% online.

This is an ideal role for someone with 2 years of marketing experience who’s ready to roll up their sleeves, take initiative, and contribute to real growth. You'll work closely with the Head of Marketing, Operations team, Certified Financial Planners and external partners to help execute campaigns, develop content, and deliver high‑impact marketing activity across multiple channels.


Key Responsibilities


Digital & Content Marketing (Top Priority)

* Plan, create, schedule, publish & analyse content across Instagram, LinkedIn, YouTube and other social channels
* Draft and edit blogs, emails, captions and campaign copy for both brands
* Assist in building and executing email marketing campaigns (Mailchimp)
* Update website content using Squarespace & WordPress (no coding required)
* Design basic assets using Canva (e.g. carousels, Reels, presentations, event flyers etc.)
* Collaborate with freelance creatives, photographers and designers on larger projects as needed


Campaign Execution & Brand Support

* Support the rollout of integrated campaigns (e.g. partnerships, sponsorships, seasonal pushes)
* Monitor campaign performance and report on KPIs
* Help maintain and enforce brand consistency across all platforms
* Organise and manage brand asset libraries, logos and design files


Analytics & Research

* Track performance metrics (social, email, website, SEO)
* Spot trends, track competitor activity, and surface timely content opportunities
* Assist in preparing internal reports and presentations


General Marketing Support

* Coordinate event materials and collateral as needed
* Manage day‑to‑day marketing admin, deadlines and calendars
* Provide support to the Head of Marketing on special projects and launches


You’ll Need:


Education & Experience

* 1-2 years in a marketing role
* 3rd level qualification in Marketing, Digital Media, Communications, or related discipline
* Demonstrated experience in creating social content, campaign support and reporting


Skills

* Excellent written communication and copy‑editing skills
* Strong understanding of, and interest in, digital channels (social, email, web, basic SEO)
* Strong understanding of, and interest in, social media content tools & basic editing skills (e.g. Canva, CapCut etc.)
* Familiarity with Meta Ads, paid social, or Google Ads
* Strong organisational skills and attention to detail
* Confident multitasker, able to work independently and manage your time well


Bonus Points For

* Previous experience in, or exposure to, financial services, insurance or B2B
* Light graphic design or video editing experience
* Basic knowledge of Squarespace & WordPress platforms
* Experience with marketing automation or CRM systems
* Interest in AI tools for bolstering productivity (e.g. Chat GPT, Claude etc.)


What We Offer

* Competitive starting salary of €32,000
* 22 days annual leave + public holidays
* Company pension (after 6 months)
* Hybrid working arrangements (Weds & Thurs in our Sandyford office, Mon, Tues & Fri at home)
* A chance to work across two fast‑growing brands with a really great bunch of people
* A collaborative environment where your ideas and input will genuinely shape our marketing


How To Apply

Please apply via the Apply button.

FPMS.ie and BeatTheBank.ie are committed to diversity and inclusion and welcome applicants from all backgrounds.

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