Job Overview:
We are seeking an experienced leader to develop and execute a market-leading loyalty and customer relationship marketing strategy, while also building a professional scalable retail media business.
This is a new leadership role responsible for designing the full customer engagement life cycle, ensuring Dunnes Stores consistently recruits new customers to its loyalty membership programme, develops them into regular customers across all our channels and delivers better value, recognition, and personalised experiences to our customers.
The successful candidate will own the development of campaigns that make customers feel more valued by Dunnes Stores and inform them what's available in our stores and online. They will leverage customer data and analytics to deliver targeted offers through various channels such as app, email digital e-commerce or in-store. The individual should be able to translate data insights into meaningful propositions leading measurable improvements shopping frequency average transaction values retention rates amongst others
Loyalty & CRM Strategy Development:
* Lead the strategy development optimization of the company's loyalty membership program transforming it into a 'digital-first' proposition including creation world class mobile application user experience simplified enrolment unified checkout options evolution scheme create active tiers offering cashback subscriptions incentives gamification seamless integration with partner programs hospitality schemes
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