REGIONAL BUSINESS MANAGER - MUNSTER
REPORTS TO: Head of On-Trade
DIRECT REPORTS: On Trade BD's: 4 Out of Home BD's: 1
ABOUT US:
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great Brands Meet Great People. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTION:
We are looking for a highly competent Regional Business Manager to take ownership of the Munster territory. In this role, the RBM willbe the gatekeeper for Richmond in Munster, which includes, but is not limited to, the On-Trade, Out of Home and Off-Trade channels.
The key objective is to develop Richmond’s portfolio across all relevant channels through head office key account relationships andthrough our field force in trade, ensuring Richmond's portfolio is available and visible.
KEY RESPONSIBILITIES:
• Take full ownership of the territory performance across On-Trade, Out of Home and Off-Trade. Key metrics including volume,revenue, availability, visibility, and executional standards.
• In this multi-channel role, the RBM will directly manage the On-Trade and Out of Home field force and will indirectly support theOff-Trade channel.
• Maintain and enhance a team of high achievers by developing the key sales competencies within the team including selling,negotiation, and relationship management skills.
• Work closely with key stakeholders across Richmond to align on strategy, commercials, and events.
Specific On-Trade: 70% time allocation.
• Set and implement quarterly KPI's.
• Maintain the accurate completion of daily outlet audits with the team.
• Develop and manage strong business relationships with key groups and customers.
• Analysis of investment and promotions to refine future spending.
Specific Off-Trade and Out of Home responsibilities: 30% time allocation.
• Strategic input and support on key Off-Trade metrics:
o Distribution in line with revenue growth management.
o Execution.
o Market share performance.
o Process & implementation.
• Support and build head office relationships with key stakeholders: Off Trade key account groups and wholesalers.
KNOWLEDGE, SKILLS, AND EXPERIENCE:
• 4+ years sales management experience.
• Understanding of FMCG industry and the Irish retail and bar landscape in Munster.
• Commercially astute with relevant experience.
• A resilient self-starter with a result driven, entrepreneurial streak.
• Strong communicator with a proven ability at stakeholder management.
• High level of IT proficiency: Microsoft Word, PowerPoint & Excel.
• Candidates must be eligible to drive in the Island of Ireland and have a full clean drivers’ licence.
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