Posted: 18 June
The role
CORE MARKETING, Wml, 1 Windmill Lane, Dublin 2, D02 F206
Job Description
We are excited to advertise we are recruiting for an experienced Programmatic Planning Manager in Mediavest LTD. The Programmatic Planning Manager is responsible for leading the strategic planning and optimisation of programmatic media activity across a portfolio of clients, including Tier 1 and audited accounts. The role acts as a key liaison between Channel Planning teams, Media teams, and Programmatic specialists to ensure high-quality planning output, innovation, and performance delivery. The role requires strong strategic thinking, a deep knowledge of digital media and programmatic channels, and the ability to translate data and insights into actionable media plans. The successful candidate will also support process improvement, maintain high standards of accuracy, and contribute to collaboration across teams.
Key Responsibilities
Plan and deliver programmatic media across multiple client accounts, ensuring best-in-class strategy and execution.
Develop full-funnel, audience-led programmatic plans aligned with client objectives.
Act as the primary liaison for Channel Planning on programmatic activity.
Ensure all plans comply with audit standards and best practice guidelines.
Use data insights and historical performance to inform planning and optimisation strategies.
Contribute to client presentations, QBRs, and campaign reviews.
Support effective budget allocation to maximise ROI.
Identify opportunities for efficiencies and added value within programmatic campaigns.
Align planning strategies with commercial and client goals.
Assist in new business pitches and growth opportunities.
Drive innovation in programmatic channels including CTV, DOOH, and emerging formats.
Maintain high standards of accuracy, consistency, and quality across all outputs.
Collaborate with internal teams and stakeholders to ensure consistent delivery standards.
Support team development and contribute to a collaborative working environment.
Qualifications
Minimum 3 years’ experience in digital media buying.
Proven experience managing programmatic Display and Video-on-Demand campaigns.
Strong knowledge of programmatic platforms including DV360, Amobee, Google Ads, and Campaign Manager (DCM).
Experience with third‑party tracking tools such as DoubleClick.
Salary and Working Hours
€33,000 – €44,000 per annum, DOE. Standard working hours are 39 hours per week, full‑time role.
Location and Working Arrangement
Hybrid working within the Republic of Ireland. This vacancy is suitable for Remote/Blended working.
Benefits
Access to a wealth of learning and development. Company culture that promotes work‑life balance. Access to mental health & wellbeing programmes. Family‑focused benefits including paid maternity and paternity leave. Make a difference by joining committees involved in D&I, CSR, Environmental, Social or Great Place to Work.
Sector
Professional, scientific and technical activities
Career Level
Experienced (Non‑Managerial)
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