Morgan McKinley is seeking a CRM Campaign Manager to drive customer engagement, retention, and acquisition across a member base of over 700,000.
This role will take ownership of the multi-channel communications strategy using the Xtremepush CRM platform, building on an existing function that delivers over 5 million communications yearly with strong open and click-through rates and a 98% retention rate.
Key Responsibilities:
* Owning and evolving the full CRM channel mix, including email, SMS, and push notifications
* Leading a team of two CRM Executives, providing mentorship and growing their strategic and technical capabilities
* Designing and executing campaigns across sales, onboarding, renewals, and retention, turning insight into action for six key customer segments
* Championing automation, customer journey mapping, and workflow optimisation to create seamless, high-converting communications
* Managing a unified CRM platform to deliver a single customer view and enable hyper-personalised experiences
* Presenting campaign results and insights to senior leadership, telling a compelling story around performance, learnings, and business impact
* Driving integration between marketing and analytics, ensuring effective segmentation and journey orchestration
* Maintaining full GDPR compliance and best practices in consent, governance, and opt-ins
Requirements:
* 4-6 years' experience in CRM, lifecycle marketing, or digital campaign management