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Head of Propositions, Personal Customers - Propositions, Products and Marketing.
Dublin.
Location/Office Policy: Molesworth Street/Hybrid
Are you a purpose-driven leader who can inspire teams and championcentricity and innovation.
Have you worked across product, marketing, and digital functions while ensuring good stakeholder management?
Do you currently have a proven track record in proposition development or customer strategy?
What is the Role: Part of the newly established Chief Customer Office and reporting into the Head of Customer Strategy and Propositions, this dynamic and customer-obsessed leader will head up Proposition Design for our Personal Banking segment.
This is a pivotal role in shaping and delivering market-leading, insight-driven propositions that respond to customer needs today and anticipate those of tomorrow.
Working at the intersection of strategy, customer experience, product, and innovation, you will play a key role in driving sustainable growth for both our customers and the bank.
Key to success for AIB will be a close working relationship with the main Revenue generating business units along with other functions in the bank – so stakeholder management prowess and a collaborative mindset is a must.
Key Accountabilities Lead the end-to-end design of compelling, differentiated propositions for the personal customer base across all life stages and segments that feed into our bank purpose of empowering people to build a sustainable future.
These propositions should both drive our customer first strategy (rNPS as measure) and value for the bank (aph etc)
Translate customer insights, market trends, and strategic priorities into actionable proposition concepts and business cases.
Collaborate closely with key business units including, product, marketing, base management, risk, delivery teams and business and channel owners to co-create and deliver best-in-class experiences.
Own the proposition roadmap for Personal Banking, aligning closely with strategic missions and enterprise objectives.
Ensure that key governance frameworks are complied with.
Develop innovative solutions that deliver real customer value while meeting commercial and regulatory objectives.
Act as the voice of the customer in shaping propositions that are inclusive, accessible, and sustainable.
Build strong business cases to show that the propositions are both viable to AIB, feasible to deliver through our systems and processes and feeds into our sustainability strategy and ambition
Drive cross-functional workshops and design sprints to ideate, test, and iterate new proposition ideas.
Work with customers and frontline staff directly to feed into the concept development and testing process
Define success metrics and use data to assess proposition performance and identify optimisation opportunities.
Ensure an iterative approach to propositions post launch with key business owners
Support the Head of Customer Strategy & Propositions in strategic planning, prioritisation, and stakeholder engagement.
Lead, inspire, and develop a high-performing team of proposition managers and designers, and ensure team and key areas of the business are upskilled
What you Will Bring: Proven track record in proposition development or customer strategy
Strong customer insight orientation with a passion for human-centred design and innovation.
Strategic thinker with commercial acumen and the ability to turn vision into action.
Exceptional collaboration and stakeholder management skills, with experience working across product, marketing, and digital functions.
Comfortable in a fast-paced, dynamic environment and skilled at managing ambiguity.
Inclusive, purpose-driven leader who can inspire teams and champion sustainability and customer impact.
Ideally have experience of working in a highly regulated market
Why Work for AIB: We are committed to offering our colleagues choice and flexibility in how we work and live and our hybrid working model enables our people to balance their time between working from home and their designated office, subject to their role, the needs of our customers and business requirements.
Some of our benefits include;
Variable Pay
Employee Assistance Programme
Family leave options
Please click here for further information about AIB's PACT – Our Commitment to You.
Key Capabilities Customer First
Performs & Transforms
End to End thinking
Customer Value Proposition Development
If you are not sure about your suitability based on any aspects of the role advertised, we encourage you to please contact the Recruiter for this role, Emma Graham, at for a conversation.
AIB is an equal opportunities employer, and we pride ourselves on being the first bank in Ireland to receive the Investors in Diversity Gold Standard accreditation from the Irish Centre for Diversity.
We are committed to providing reasonable accommodations for applicants and employees.
Should you have a reasonable accommodation request please email the Talent Acquisition team at
Unsolicited CVs sent to AIB by Recruitment Agencies will not be accepted for this position.
AIB operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our recruitment partners.
Application deadline :Tuesday 13th of May 2025.
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