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My client is a well-established Irish retailer with three stores and an online business.
They are recruiting a Marketing Manager to join their Cork Head Office.
Note: There is no hybrid working; this is a full-time role based in the office.
Salary €65K-€75K, may be negotiable but must reflect experience.
This is a varied role where you will oversee all areas of marketing: digital paid (via agency), organic, email marketing, social media, events, print & radio advertising, content writing, creating in-store graphics, brochures, POS, and video reels.
You will manage and mentor a Marketing Executive and work collaboratively with the Ecommerce Manager and store managers.
You will be comfortable working with suppliers/brand partners, graphic designers, and digital/media agencies.
Responsibilities for the role of Marketing Manager:
Content Creation & Social Media Management
* The candidate must be very creative, have an eye for design, and possess the skillset to create compelling stories in multiple formats, including strong photography and videography skills.
* Capture new video and image assets for creative execution.
* Develop and execute the content strategy to align with marketing goals and target audience needs.
* Develop and implement campaigns to boost brand engagement and increase revenue.
* Create and distribute content such as blogs, videos, and press releases on social media and traditional news outlets.
* Create weekly and monthly editorial calendars to promote company brands on Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Twitter.
* Track social media engagement to identify high-performing ideas and campaigns for scalability.
* Work with influencers in our market to generate content and traction for our brands.
* Deliver content that supports lead generation, brand awareness, and engagement at different sales funnel stages.
* Optimise content for SEO to increase organic visibility and drive traffic to digital channels.
* Execute product and lifestyle photo & video needs from start to finish.
Campaign Management
* Manage advertising campaigns, including briefing agencies, creative development, execution, and reviewing effectiveness to inform future activities.
* Liaise with publishers, suppliers, or third-party agencies to ensure timely and accurate delivery of advertising/public relations materials.
* Handle advertising across outdoor, press, audio, and leaflets for retail.
* Implement promotional calendars and coordinate production of promotional materials (e.g., flyers, POS).
* Develop and execute local marketing plans to support stores.
Digital Marketing
* Manage blog posts on relevant topics to increase brand and product awareness.
* Implement digital media campaigns, including PPC, display, audio, and online video.
* Use customer and market insights to guide marketing and sales initiatives.
Email & Text Marketing
* Manage digital communications calendar, including design, segmentation, delivery, and reporting.
* Create and execute consumer campaigns.
* Write and execute emails and texts with a creative agency.
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