To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.Key Responsibilities:• Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.• Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.• Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.• Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.• Design and execute A/B and multivariate tests to refine content, targeting, and strategy.• Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.• Identify and implement opportunities to enhance lifecycle journeys and automation.• Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.Essential Competencies / Skills:• 4+ years of CRM or email marketing experience in B2C or eCommerce• Strong analytical mindset; confident using data to optimise campaigns• Experience in both newsletters and lifecycle/automated campaigns• Proficient in Power BI or similar tools, and ESP reporting• Skilled in Marigold Engage+ (Cheetah) or comparable ESPs• Strong segmentation and personalisation knowledge• Familiar with HTML for email build and QA• Excellent project management and organisational skills• Fluent in English (spoken and written)Desired Skills:• Experience in A/B testing and experimentation• Fluency in an additional European language (Spanish, French, Italian, German, Dutch)Key Outcomes:• Increased repeat purchase rate among Buyers• High-performing, insight-led newsletters and lifecycle campaigns• Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation• Clear, actionable insights that shape the future Buyer CRM strategy