Posted: 17h ago
The role
The Role
My client, a global branded products company is seeking a dynamic and experienced Digital & Channel Marketing Manager to join their team based in Shannon. This is a full-time, permanent, hybrid position.
As the Digital & Channel Marketing Manager you will be responsible for developing and optimising performance-led digital activity across paid media, SEO, and eCommerce channels to drive revenue growth and B2B lead generation.
In addition, you will lead go-to-market planning and retail partner marketing initiatives, supporting product launches and improving in-store execution to maximise sell-out performance.
Tasks & Duties
Digital marketing
Plan and execute performance marketing campaigns across paid search, social, display, and remarketing channels
Drive eCommerce growth through customer acquisition, conversion optimisation, and ROI-focused activity
Develop and deliver B2B digital campaigns to generate qualified sales leads
Manage SEO/AEO activity including keyword strategy, content optimisation, and product visibility
Track, analyse, and report on performance (traffic, CAC, ROAS, conversion, revenue)
Build dashboards and provide actionable insights to stakeholders
Work with eCommerce teams to identify CRO and UX improvements (no hands‑on dev ownership)
Evaluate and manage digital tools, platforms, and external partners
Channel marketing
Deliver joint marketing plans with retail, telco, and distribution partners
Lead go-to-market execution for product launches
Create and oversee in-store and POS materials aligned to brand standards
Support retail events, trade shows, and partner activations (including logistics and supplier management)
Develop sales enablement materials to support field teams
Occasional international travel
Experience, Knowledge & Qualifications
Background in consumer electronics, mobile tech, accessories, or related branded consumer products (preferred)
Strong experience in performance and/or channel marketing in a multi-market or international setting
Proven delivery of measurable commercial results (e.g. revenue, ROAS, sell‑out, or lead generation)
Experience across digital marketing (paid media, SEO, eCommerce) and partner/channel marketing
Ability to operate in a senior, hands‑on role balancing strategy and execution
Strong analytical and data‑led decision‑making skills
Experience working with sales, product, and retail/distrubution partners
Strong stakeholder management at senior level
International experience highly desirable
Additional languages (French, German, Spanish) an advantage
Must have the right to work in Ireland and be within commuting distance; relocation and sponsorship are not available.
Desired Skills and Experience
digital marketing
channel marketing
SEO
CRO
GTM strategy
paid search
French
German
Spanish
#J-18808-Ljbffr
