Position SummaryThe Director, Advocacy & Influence will lead Bentley’s strategy for customer advocacy, influencer engagement, and champion activation across our ecosystem. This role will identify, nurture, and activate authentic voices — from passionate users and customer champions to key external influencers — and turn those relationships into references, speaking opportunities, co-marketing, market credibility, and business impact.This leader will own Bentley’s advocacy strategy, influencer relationships, and Bentley’s annual Year in Infrastructure (YII) Awards program, helping build a more intentional and scalable engine for customer voice, external influence, and third-party validation.The right person for this role is highly relationship-oriented, energized by working with users and influencers, and excited to build a modern advocacy function that increases trust, expands visibility, and supports growth.ResponsibilitiesCustomer Advocacy ProgramIdentify, nurture, and activate customer champions across Bentley’s ecosystem, from practitioners to executive stakeholdersBuild pathways for turning engaged users and customers into visible advocates over timeHelp establish and scale Bentley’s formal customer advocacy and reference programPartner with internal teams to align advocates with the right business, sales, and marketing opportunitiesBuild and manage a pipeline of advocacy opportunities, including references, case studies, testimonials, speaking engagements, quotes, media moments, analyst engagement, and peer influenceYII Awards ProgramOwn Bentley’s YII Awards program end to end as a year-round advocacy platformDrive continuous improvement in the program experience, reach, and business impactExtend the life of YII Awards stories, winners, and proof points throughout the year across marketing, communications, and advocacy effortsEnsure YII Awards remains a strong source of customer visibility, market credibility, and high-value contentHelp shape Bentley’s influencer and brand ambassador strategy across key audiences and marketsIdentify and cultivate relationships with external influencers, including industry voices, analysts, and respected market leadersDevelop co-marketing opportunities with strategic accounts and partners that elevate shared success storiesSupport Bentley’s presence across third-party validation channels, including review platforms and other external trust signalsCross Functional Activation & OperationsPartner closely with the Chief Storyteller and cross-functional stakeholders to surface the right customers, stories, and proof points for broader narrative developmentWork across content, communications, programs, field, and sales teams to activate customer and influencer voices in ways that support trust, awareness, and go-to-market prioritiesCreate and maintain a centralized repository of advocacy assets, references, and customer stories for use across teamsHelp define the processes, workflows, tools, and KPIs needed to make advocacy more scalable, measurable, and effective over timeQualifications8+ years of experience in customer advocacy, customer marketing, community, influencer, reference, or related programsProven experience leading and managing a small teamHighly relationship-oriented, high-energy, and genuinely excited about working with users, champions, and external influencersStrong instincts for identifying high-potential advocates and turning relationships into meaningful market-facing opportunitiesExperience with customer storytelling, speaking programs, co-marketing, references, influencer engagement, organic social, or other forms of external activationComfortable building programs with structure, process, and measurable outcomesStrong cross-functional instincts and ability to operate effectively in a matrixed organizationCurious, proactive, and energized by building programs that create momentum and visibilityExperience with B2C-style community, ambassador, loyalty, or influencer programs — and an ability to translate those ideas into a B2B context — is a plusAn exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.An attractive salary and benefits package.A commitment to inclusion, belonging, and colleague well-being through global initiatives and resource groups.A company committed to making a real difference by advancing the world’s infrastructure for a better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.About Bentley SystemsAround the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance.Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.2025 Copyright Bentley Systems, Incorporated
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