Marketing Executive
The role of Marketing Executive is to elevate brand visibility and engagement across digital and traditional channels.
* Develop and execute a comprehensive marketing strategy that aligns with the company's overall objectives.
* Craft and implement integrated campaigns that drive results across multiple touchpoints.
* Lead key marketing initiatives, such as product launches and educational programs, to enhance brand awareness and customer engagement.
* Analyse campaign performance data to identify areas for improvement and optimise future initiatives accordingly.
* Collaborate with external partners to ensure seamless execution and quality delivery.
* Create engaging content and materials that resonate with various stakeholders, including patients, clinicians, and referrers.
* Maintain a consistent brand voice and image across all platforms.
* Manage press releases and public relations activities to foster positive media coverage.
* Oversee social media channels and digital advertising campaigns to amplify brand presence.
* Monitor and respond to online reviews and reputation-related issues in a timely manner.
* Present regular reports on marketing effectiveness and opportunities for growth.
* Contribute to strategic planning by tracking competitor activity and industry trends.