Donegal Town Credit Union has an exciting new opportunity for a Business
Development Officer (BDO) to be part of an ambitious, forward looking and strategic thinking Credit Union. Donegal Town Credit Union is a modern, member focused Credit Union, dedicated to serving its membership in an efficient and professional manner while providing best in class products and services.
This role will report into the Finance Manager and must be self-driven, motivated and proactive, working within the Donegal Town area, and be responsible for increasing membership and lending for the credit union.
The BDO will develop strategic initiatives to enable the Credit Union to position its offerings to align to the explicit or latent needs of these members & potential members.
Key Responsibilities
• Work with management and the wider team to understand, contribute to and ensure the success of Donegal Town Credit Union's Strategic Plan.
• Work closely with staff to develop membership and lending opportunities and achieve membership and lending targets.
• Develop the online presence of the Credit Union, including the targeted development of the online offering.
• Engage with members, potential businesses & community leaders with regard to strategic membership and lending opportunities.
• Utilise data analytical tools to leverage the opportunities provided by the data.
• Develop community engagement within the common bond area.
• To develop member solution strategies that combine the best available products & services.
• Evaluate the competitive landscape to ensure the products and services being offered are competitive, reasonably priced and offer value to our membership base.
• Maximise the sponsorships and community funding that the credit union makes by ensuring credit union presence at events and information evenings to achieve 2-way advocacy from all groups.
• Contribute to the creation, development, design and implementation of a cohesive, targeted annual marketing and member engagement plan and budget in line with the credit union's strategic plan.
• Support the generation of innovative solutions for members
• Manage all marketing campaigns and social media presence.
• Support the board of directors in volunteer advertisement and recruitment.
• The BDO will be required to develop relationships with third party providers & groups to offer the best quality and valued services. In so far as these relationships relate to member solutions and innovation, you will be responsible for developing, managing, and sustaining these relationships in the best interest of the credit union and it's members.
• Pro-active telephone, face to face or online meetings to generate new prospects, leads and lead follow-up.
• Develop member engagement opportunities from information nights, to seminars, to financial planning information sessions to ensure the credit union remains connected to its members, especially as they transition from physical to digital engagements.
The above list is not exhaustive and may be subject to change in line with the needs of the business.
The right candidate should have the following:
• Third level qualification on business or marketing preferred
• Minimum 3 years' experience in a results-driven business development role preferably within financial services or similar environment.
• Self-starter with creative ideas, who has enthusiasm and drive.
• Results focused, proactive with the ability to adapt to new situations.
• Knowledge of financial services products and services especially in the areas of personal banking and mortgages is a definite plus.
• Ability to assess financial services market developments, devise and interpret member surveys and develop informed product and services solutions.
• A member-centric focus ensuring that a first-class service is delivered to members.
• Excellent report writing and presentation skills.
• IT skills, with strong database analysis and Microsoft Office capabilities.
• Experience in dealing with external providers and representative bodies etc. and use these efficiently to stay up to date with market developments and to provide cost effective valued solutions to members.
• Ability to work co-operatively with other credit unions to share experiences, leverage expertise and drive common goals.
• An appreciation and an awareness of the credit union ethos
Applications including CV by email addressed to
Applications close, Monday 13th March 2026
Short listing may apply and assessment will be done on the basis of the information provided in the application
Donegal Town Credit Union Ltd is an Equal Opportunities Employee