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Head of Marketing & Distribution M/F, Dublin
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Client:
Location:
Dublin, Ireland
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
bf0b84d86370
Job Views:
3
Posted:
08.05.2025
Expiry Date:
22.06.2025
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Job Description:
Duties and Responsibilities
Below duties & responsibilities will need to be closely aligned with internal DDM/Sales teams including bringing full support to DDM/Sales teams need to support Partners, while fully leveraging initiatives already in place.
* Build an in-depth understanding of the Protection / Assistance markets across all countries in which CACI operates (currently France, Italy, Spain, Portugal, Poland, Germany) and potentially other EEA markets.
* Analyse and understand market trends, value propositions currently in place (products, pricing, customer journeys) and keep abreast of any changing trends. Create a reporting on market trends.
* Demonstrate a deep understanding and mapping of Partners and end-customers expectations and competitors reviews. This includes but is not limited to; facilitate and run workshops with Partners, conduct benchmarks, market watches, customer surveys, mystery shopping, focus groups, and create market analysis reports. Collaborate with European/local market research agencies and purchase research studies.
Product innovation
* Design CACI's mid-term overarching product innovation roadmap in collaboration with internal DDM/Sales Teams and Partners, distinguishing between core offer CPI / Lifestyle / GAP, new eligible products (e.g., mobility and smart products), and assistance add-ons, ensuring compliance with underwriting policies.
* Propose offer enrichment on standard CPI and GAP products, develop new innovative products based on market understanding, and lead project management on feasibility studies, product documentation, and marketing pitches, in collaboration with actuarial and legal teams.
Support to Distribution
In collaboration with internal teams and Partners:
* Assess needs for sales engagement, training, and marketing support.
* Design and implement materials and programs to promote products, including training kits, webinars, POS materials, storytelling, and sales pitches.
* Measure campaign impact through KPIs.
CACI Commercial / Communication material
* Build CACI corporate presentation templates and tender pitches.
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